Brand Manager

Discover excellence in diverse sectors with The Faircape Group. As a dynamic group, we specialize in Healthcare, Retirement Holdings, Telecommunications, ISP services, Infrastructure installation, Power Management, Property Management, and more. Join us on a journey of innovation and service excellence.

The Faircape Group is recruiting for a Brand Manager to lead the marketing and sales for our Internet ISP and Fibre providing company, Faircom, as well as other brands with the Group.

Faircom is a leading Internet Service Provider (ISP) that connects you to the Internet through High-Speed & Uncapped Fibre solutions, Wireless Fibre packages and VoIP connections.

Why Join Us?

At Faircape, we value our employees and offer a range of benefits, including:

• Quarterly performance bonuses – your hard work deserves to be rewarded!
• Long service leave – we appreciate and recognize your dedication.
• Onsite Barista – enjoy free, barista-made coffee!
• Subsidised vending machine snacks – quick energy boosts when you need them.
• Discounted internet (ISP) packages – stay connected at a reduced cost.
• Fixed flexi-time (07:00 - 18:00) – supporting work-life balance.
• Subsidised parking – making your commute hassle-free.

The opportunity for growth is extensive within the Group - the candidate needs to be passionate about marketing and inspired by growth.

Specific duties include, but are not limited to:

Marketing:

• Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
• Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
• Utilize SEO tactics to maximize content visibility.
• Manage marketing campaign planning, implementation, and oversight.
• Handle traffic responsibilities by assigning tasks and managing timelines.
• Analyze brand positioning and consumer insights.
• Research target markets, industry trends, and competitor activities.
• Develop PPC and Social Media strategies with budget and implementation plans.
• Create engaging content and manage social media communities.
• Contribute to crafting marketing and communication strategies.
• Translate brand elements into actionable plans.
• Analyze campaign performance and ROI.
• Develop effective digital marketing campaigns for brand growth.
• Generate creative concepts and execute on assigned brands.
• Build relationships with external stakeholders.
• Plan, manage and participate in field marketing activations.
• Maintain website branding, copy, and product packages on FNO websites.

Leads Generation:

• Identifying target audience by understanding demographics, interests, and needs of potential customers.
• Create marketing campaigns and materials to attract the attention of the target audience.
• Complete site/building visits and interact with prospective customers.
• Direct marketing to key clients and prospects.
• Research and maintain lead generation database.
• Conduct client or market surveys to obtain information about potential leads.
• Arrange and participate in on-site activations.
• Provide accurate and timely information to management.

Qualifications:

• Tertiary Qualification in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or a related field would be highly beneficial.

Experience and Knowledge:

• Experience in marketing in the ISP industry will be a distinct advantage.
• Experience with research and maintaining databases.
• Must have hands-on campaign management experience.
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console.
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management.
• Advanced writing and language skills.

Skills & Attributes:

• Analytical aptitude.
• Adaptability.
• Project Management.
• Digital Marketing proficiency.
• Leadership skills.
• Strategy Development.
• Deadline driven.
• Discipline – with regard to task completion and accuracy of data.
• Organised, with an eye for detail - able to prioritise a varied workload.
• Excellent computer skills.
• Excellent communication skills.
• Proven organisational skills.
• Results-driven.
• Ability to professionally present information (verbal/written) to top management.
• Be creative.
• Be a team player with excellent interpersonal skills.
• Business acumen.

Specific Requirements:

• Clear health record.
• Clear criminal record.
• Clear credit record.
• Contactable references.

Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45-minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.

Faircape offers a market-related salary. The amount offered will be dependent on qualifications, experience, and other market-related factors.

To see more about Faircape and what we have to offer go and look at our informative website.

https://faircape.co.za/