Brand Manager

Job Title: Brand Manager

(Internal job title Snr Associate, Customer Marketing)

Location: Midrand, South Africa

OVERVIEW:

About the role: Reporting into the Customer Marketing Manager for Africa Cluster, you will play a local role in developing the Customer Marketing strategy for the assigned categories. You will be in close collaboration with Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers, and shopper dynamics, will come up with insights to be converted into action plans across the channels.

Responsibilities:

1. Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions.
2. Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings.
3. Lead cross-functional relations with key stakeholders; Marketing, Sales and Supply Chain Teams.
4. Manage the budget in charge while overviewing Trade Money initiatives.
5. Responsible for management of shopper/channel initiatives and investments for the category.
6. Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution.
7. Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI.
8. Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales.

Required Experience and Qualifications:

1. Bachelor's degree in Marketing or related field.
2. Commercial FMCG background with solid practical experience.
3. 3-4 years of experience with preferably 2 years in customer/trade marketing.
4. Strong command of English (written and verbal).
5. Understanding and knowledge of the FMCG dynamics.
6. Strong use of MS Office and Nielsen data.

Behaviors you’ll need:

1. Highly organized with the ability to multi-task and prioritize.
2. Strong communication and team working skills.
3. Strategic mindset, understands the strategic & tactical nature of the business.
4. Analytical skills.

What’s in it for you?

Based in Midrand, we can offer you a competitive salary and profit share as well as smart working. We care about the well-being of our people and other benefits include private medical insurance, life assurance, subsidised meals, and free parking.

About us: SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid, Glade, Kiwi, OFF!, Windex, Ziploc and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.