Brand Manager

Overview:

Our Client within the Commercial/Business Environment is seeking a Brand Manager to join their team. The successful incumbent will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all the company’s markets. They work closely with menu development teams and operations to enhance the in-store customer experience and drive sales.

Minimum Requirements:

• Grade 12 / Matric
• Bachelor’s degree in marketing, business, or a related field
• 2-3 years of experience in marketing
• Retail or QSR industry advantageous

Job Responsibilities:

• Develop and execute in-store promotional campaigns and menu marketing strategies
• Collaborate with menu development teams on marketing for new and existing products
• Analyse consumer behaviour and QSR market trends to inform retail marketing strategies
• Oversee and coordinate local store marketing initiatives
• Work with operations team to optimize in-store customer experience
• Monitor and report on the performance of retail marketing initiatives.
• Regular coordination with menu development teams, operations, and other marketing functions
• Presentation of retail marketing plans and results to Marketing Executive
• Engagement with local store marketers on marketing initiatives
• Analyse sales data and consumer trends to identify opportunities for retail marketing
• Develop creative solutions to enhance in-store customer experience and drive sales
• Evaluate the effectiveness of retail marketing campaigns and propose optimizations
• Recommend retail marketing strategies and tactics to the Marketing Executive
• Prioritize and allocate resources for local store marketing initiatives
• Make decisions on in-store promotional materials and campaign execution.
• Identify new opportunities for in-store marketing and customer engagement
• Propose innovative menu marketing ideas and promotional concepts
• Stay updated on industry trends and propose new approaches to retail marketing

Key Competencies / Skills:

• Strong understanding of retail marketing principles and consumer behaviour
• Excellent analytical and problem-solving skills
• Creative thinking and ability to develop innovative marketing concepts
• Strong communication and presentation skills
• Proficiency in MS Office and marketing analytics tools