Brand Manager
Job description
- A Degree or Diploma in Marketing Management (3 years)
- Valid Code EB drivers license
- 5 to 8 years relevant experience in an FMCG environment
Responsibilities:
- Brand Management
- Participate in the formulation of the marketing strategy.
- Oversee a portfolio of categories /brands that are more highly valued by the business.
- Formulate the brand targets in consultation with the Marketing Executive and ensure alignment with the national targets.
- New Product Development and Marketing Research
- Lead projects with cross functional teams and external service providers
- Conduct relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy
- Information Analysis, Management and Reporting
- Provide detailed and precise reports to illustrate trends, predictions and relevant strategies.
- Provide forecasting input with the customer team into S&OP forecasts.
- Formulate and manage brand marketing budgets monthly to meet annual targets.
- Formulate and implement approved budgets.