Brand Lead - Ice Cream

Reports to : Senior Marketing Manager Ice Cream

Terms & Conditions : Local Conditions Apply

If you are in the Unilever Ice Cream business or are considering working for the Unilever Ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turn Over.

The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace.

We have strong brand equities: 5 of the top 10 selling brands including Wall's, Magnum, Ben & Jerry's.

We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November.

Ice Cream has distinct characteristics from Unilever's other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure.

We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE

An opportunity to join the dynamic, agile and competitive Ice Cream Business.

Drive the volume led growth agenda within the Ice Cream category by crafting strong brands, leading Innovations & Activity Requests and managing the P&L for your brand.

The role is end-to-end (both innovation management & deployment) for Southern Africa – high bias for action, accountability, proactivity, and drive is needed for this role.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Leading Integrated Brand Plans process for your brand & portfolio (Defining, Designing and implementing the brand plans, and defining the Brand's JTBD).
2. Develop & Execute Inspiring brand communications for your portfolio.
3. Leadership of Innovation Projects – e.g. development of new mixes / launch into new categories etc.
4. Leadership of Activity Requests: e.g. introduction of new pack sizes / formats for existing mixes.
5. Leadership of "Lift & Shift" Projects: e.g. liaising with global teams to source and launch existing mixes into SA.
6. Analyze, track & give recommendations for your brand / portfolio performance using the Nielsen & Data Orbis tool.
7. Budget management to be vigorously controlled to ensure full delivery of project deliverables within budget.
8. Partnering with Customer & Channel Development & Shopper Marketing, to deliver the in-year brand plan.
9. Management of your brand / portfolio digital strategy and plan.
10. Work closely with global and local teams, as well as the artwork agency to develop packaging for the brand.

WHAT YOU WILL NEED TO SUCCEED

1. Relevant Marketing Degree or equivalent.
2. 2 - 3 years of relevant marketing work experience.
3. Able to lead projects - Strong experience with Project Management and Business case development, in a fast-paced environment.
4. Experience with budget controls and savings initiatives is highly advantageous.
5. S&OP Management for your brand / portfolio.
6. Digital Marketing Capability.
7. Strong levels of growth mindset – a winning, competitive mindset.
8. Bias for actions and drive – willingness to get things done.
9. Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans.
10. Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions.

Critical SOL (Standards of Leadership) Behaviors

1. PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.
2. PERSONAL MASTERY: Sets high standards for themselves.
3. CONSUMER LOVE: Always looks for better ways to serve consumers.
4. PURPOSE & SERVICE: Leadership is service to others.
5. AGILITY: Continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life!