Brand Activation Manager

Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.

Job Description - Brand Activation Manager (2507030270W)

This position reports to Head of Marketing SA and SSA and is based in Cape Town, South Africa.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Listerine, Johnson’s, and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation, and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.

What you will do

The Brand Activation Manager assumes the responsibility for the execution of a global strategic plan for Nicorette across all touch points from consumer to HCP plans, whilst responsible and accountable for day-to-day management of all contribute brands within Selfcare.

Key Responsibilities

1. The custodian for Nicorette brand managing day to day responsibilities including forecasting, shopper and consumer activations.
2. Lead HCP execution on Nicorette - implement global playbook. Lead and guide how Nicorette specific activity, messaging, KOLs etc. are managed and executed in partnership with HCP team.
3. Shape and develop a market leading marketing agenda for Nicorette & towards our HCP’s (GP’s, stop smoking coaches, Dentists & Mouth Hygienist) to grow our market share
4. Develop a strong influencer/KOL strategy & program for Nicorette & Listerine:
5. Build, lead & execute the HCP Marketing plan in SA with excellence:
6. Custodian of all Self Care contribute brands
7. Self-Care Special Projects/ Activation Specialist

What we are looking for

Required Qualifications

1. 3-5 years of experience in Marketing in Pharmaceutical business or Health & Beauty.
2. Experience in pharma and working with Health Care professionals is a plus.
3. Strong experience in stakeholder mapping, influencer marketing and omni-channel is a plus.
4. Strategic and conceptual thinking is an asset.
5. Strong experience in project management and execution.
6. Self-starter, able to create structure and meet tight deadlines.
7. High propensity for collaboration and cross-functional ways of working.
8. Background in pharmaceutical or bio-science educational background is a plus.

Above all, you will value and demonstrate Owner Mindset, Outside-In Focus, and Daring Spirit.

What’s in it for you

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Primary Location

Europe/Middle East/Africa-South Africa-Western Cape-Cape Town

Kenvue is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.