B2B Lead Generation and Data Specialist

Employer of Record South Africa
Cape Town
ZAR 200 000 - 300 000
Job description

Job Advertisement: Data-Driven B2B Lead Generation & Email Specialist

Are you passionate about data and skilled in crafting high-performing B2B outreach strategies? We are seeking a proactive and technically adept Data and Email Specialist to join our team. This is an exciting opportunity to shape a forward-thinking, data-driven department from the ground up.

The Role

You will be at the forefront of data-driven B2B lead generation, leveraging multiple platforms to scrape, enrich, and segment contact data. Your work will directly enable our sales and marketing teams to deliver impactful, results-oriented campaigns. This role also includes designing and executing multichannel automated outreach campaigns, with a strong emphasis on email deliverability and technical optimization.

Key Responsibilities

  • Data Acquisition & Enrichment: Source and manage high-quality contact data from platforms like Sales Navigator, Apollo, and Cognism. Enrich data using tools like Clay (or learn it on the job).
  • Campaign Strategy & Execution: Design, implement, and optimize multichannel outreach campaigns, collaborating closely with the sales team.
  • Technical Expertise in Email Delivery: Ensure email deliverability by managing domains, avoiding spam filters, and applying best practices in IP/domain warm-up.
  • Experimentation & Optimization: Explore new outreach channels like voicemail drops or AI-driven tools, continuously measuring and improving campaign performance.

About You

We're looking for someone who:

  • Has a data-first mindset and loves to experiment with cutting-edge tools and techniques.
  • Is skilled in technical platforms such as Phantombuster, Clay, Apollo, and email automation tools (e.g., Klaviyo or Snov.io).
  • Is experienced in handling high-volume B2B email campaigns and optimizing deliverability rates.
  • Understands data compliance and privacy regulations.
  • Demonstrates independence, motivation, and excellent self-management skills.

Requirements

  • At least 3 years of experience in digital lead generation and cold B2B email marketing.
  • Technical proficiency in data scraping, CRM integration, multichannel outreach, and web/email analytics.
  • A desire to work in a fast-paced, collaborative, and creative environment.
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