Associate Creative Director (Video Marketing)

Superside
Cape Town
ZAR 300 000 - 400 000
Job description

Superside is seeking a visionary and versatile Associate Creative Director (Video) to join our dynamic Marketing Creative team. This pivotal role is perfect for an experienced leader who thrives at the intersection of creative direction, video production, and marketing strategy. Based in or near Cape Town, South Africa, you will spearhead the development of high-impact video content, ranging from quick-turn UGC-style ads to large-scale commercial productions, while also building and leading a team of talented video professionals.

This role is deeply focused on direct response advertising, crafting video content designed to drive measurable results and ROI. If you’re looking to produce high-impact ads like this example and help us scale to new heights, this is your opportunity.

Our Biggest Challenge Right Now

As Superside grows, we’re building a whole new process for guerilla-style video ad production to fuel our in-house marketing efforts. This involves creating fast, impactful, and cost-efficient content tailored to our diverse advertising needs—from quick UGC-inspired videos to high-quality brand campaigns, commercials and product videos. With a new video hub in Cape Town, you’ll play a key role in shaping this initiative, ensuring we deliver creative, performance-driven video content at scale.

What You'll Do

  • Own video production: Oversee the day-to-day creation of video content for marketing campaigns, focusing on advertising, including direct-response ads, product videos, brand stories, testimonials videos and commercials.
  • Champion advertising excellence: Develop a high volume of engaging, results-driven video ads that resonate with diverse audiences and achieve measurable performance goals.
  • Script and ideate: Write compelling scripts and conceptualize innovative video content tailored to marketing objectives.
  • Creative direction: Provide leadership and creative & art direction for all video-related projects, ensuring alignment with Superside’s brand and marketing strategies.
  • Manage the marketing video team: Lead a team of video editors, motion designers, and producers to deliver high-quality video content efficiently.
  • Expand the Cape Town team: Establish and grow Superside’s South African video production hub, ensuring operational excellence and fostering a collaborative environment.
  • Mentor and inspire: Support team members’ professional growth, ensuring consistent creative excellence across all video outputs.
  • Experimentation: Test new formats, styles, and video approaches to maximize engagement and ad performance.

What You’ll Need to Succeed

  • Must be located in Cape Town, South Africa, for access to our studio.
  • Creative leadership: Proven experience in directing video content for advertising & marketing, with a strong portfolio showcasing impactful campaigns and productions.
  • Basic video and editing skills: While you will lead a team of motion designers, video editors, and producers, you should have a foundational understanding of operating a camera and setting up basic shoots when necessary. Additionally, you should be comfortable being hands-on with video drafts, performing initial edits, and refining content before passing it to the team for finalization.
  • Creative vision: Great understanding of art and creative direction for video.
  • Strategic thinker: Ability to align video content with business goals and marketing strategies.
  • Innovative and adaptable: A proactive approach to problem-solving and a readiness to explore new creative ideas.
  • Organized and detail-oriented: Exceptional time management skills to handle multiple projects and deadlines effectively.
  • In-house experience: Background in working with in-house teams, ideally within marketing or creative functions. Experience in B2B or SaaS marketing is a strong plus.
  • Travel-ready: Willingness to travel occasionally for shoots, industry events, and campaigns.
  • *On-camera talent (nice to have):* While not a core responsibility, being comfortable and skilled in front of the camera as a brand ambassador is a strong plus. This could include starring in ads or explainer videos to connect with audiences and add a personal touch to Superside’s content.

Why Join us?

We’re on a mission to create more equal opportunities globally. And with that in mind, we’ve built a natively remote company enabling us to reach out to the best talent no matter where they work.

Need more convincing? Here’s a skimmable, non-exhaustive list of reasons to join us:

  • A global community of 200+ best-in-class creatives working from more than 70 different countries.
  • Continuous learning, development, and certification in our global Academy.
  • A trusting, ego-free and truth-seeking environment. No bullshit.
  • A high-pace, high-energy, and high-performance environment.
  • Work closely with leading global brands. We’re talking Amazon, Puma, LVMH, Shopify and a lot more.
  • An international career and creative mentorship from top design leaders. We grow, you grow.
  • Pioneering the future of work with a fair, friendly and supportive community.
  • Flexible working hours from anywhere in the world.
  • Networking, feedback sessions and exchange between creators on a weekly basis.

About Superside

Superside is a revolutionary way for businesses to get good design done at scale. Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.

Learn more at superside.com

Diversity, Equity and Inclusion

We’re an equal opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.

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