Account Director

Hybrid

Agency : Havas Media South Africa

Job Description Summary : The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

Job Description :

Mission & Responsibilities

• Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy).
• Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting.
• Work with the Audience Architect to activate the right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas.
• Ensure the Mx plan structure and delivery by using data visualization tools.
• Negotiate with relevant Media Partners on specific channel.
• Supervise the smooth running of campaigns respecting deadlines.
• Ensure client satisfaction on the campaign delivery and performance.
• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives.
• May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director.
• May instruct digital media buying.
• Manage a team of channel experts and work in conjunction with (programmatic) trading team.

Previous experience & Industry background

• 8+ years in media planning.
• Media Agency, Trading desk.

Qualifications & Languages

• Master’s degree in Business, Marketing, Advertising.
• Languages: English (Advanced).

Soft skills & Competencies

• Understanding the business.
• Taking initiative.
• Focusing on performance.
• Building collaborative relationships.
• Media planning and media buying.
• Mx champion (Connection, Context, Content).
• Strong negotiation skills.
• Programmatic.
• Data processing & management.
• Marketing strategy.

Technical skills

• Planning tools (i.e. Polaris Suite).
• Operational performance management tools (Pilot, IOMT).
• Business intelligence software (i.e. Tableau, Datorama, Power BI).
• Advertising technologies (i.e. ad servers, ad platforms).

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.