Paid Marketing Manager

Cactus Communications Pvt. Ltd.; New Jersey; Remote; USD 70,000 - 110,000; Full time

Job description

Overview

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Seoul office based on business requirements or for company/team events.

We are looking for a Paid Marketing Manager to drive client acquisition, brand awareness, and growth in Korea. The role involves planning and optimizing paid campaigns across platforms like Google, Naver, Kakao, Bing, and Meta. The ideal candidate has expertise in performance marketing, GA4 analytics, and experimentation using tools like VWO and Hotjar.

Responsibilities

1. Plan, execute, and optimize paid marketing campaigns across Google, Naver, Kakao, Bing, Meta, LinkedIn and third-party networks.
2. Develop and implement full funnel marketing strategies to increase brand awareness, drive traffic, and generate leads.
3. Conduct A/B testing and other experimental methodologies to optimize campaigns using tools like VWO and Hotjar.
4. Analyse data to derive insights and make data-driven decisions to improve campaign effectiveness.
5. Utilize analytics platforms such as GA4 to track, measure, and report on campaign performance.
6. Manage budgets and ensure campaigns are delivered on time and within budget.
7. Collaborate with cross-functional teams (Products, Creative Studio, Business Intelligence, etc.) to execute on the business goals.
8. Stay updated with industry trends, best practices, and competitive landscape to identify new opportunities and improve existing strategies.

Qualifications and Prerequisites

1. Bachelor’s or master’s degree in marketing, business, or a related field.
2. 6+ years of hands-on experience in paid marketing in the consumer space, with a minimum of 3-4 years managing Google and Naver Ads.
3. Proven experience in planning and executing campaigns across Google, Naver, Kakao, Bing, Meta, LinkedIn, and third-party networks, with strong analytical skills using GA4 or similar analytics platforms. The candidate must also have strong reporting and dashboarding skills using tools like Excel.
4. Experience with A/B testing and other experimentation tools such as VWO and Hotjar, combined with a deep understanding of digital marketing concepts and best practices.
5. Strong project management skills with the ability to manage multiple campaigns simultaneously, along with a creative mindset and passion for marketing innovation and experimentation.
6. Excellent communication (both written and spoken English) and interpersonal skills.

Benefits of this Role

1. Work from home allowance
2. Joining anniversary voucher
3. Health check support
4. Mental health program
5. Wedding/ Condolence support
6. Paid sick leave
7. Holiday gift

Application Process

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, you will have CV screening followed by 3 rounds of Interview.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

1. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
2. Documenting work that brings everyone on the same page.
3. Maturity to choose between synchronous and asynchronous collaboration.
4. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

About CACTUS

At Cactus Communications, we break barriers between science and researchers. We are a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered. At CACTUS, we champion an "accelerate from anywhere" culture that fuels our high-performance mindset. Flexibility isn't just a benefit—it’s the cornerstone of our productivity. By empowering our teams to work when and where they thrive best, we ensure innovation, drive, and excellence remain at the heart of everything we do. Together we, Power research. Empower people.

Cactus Life Sciences (cactuslifesciences.com) is a leading medical communication company headquartered in Princeton, NJ, with nine global offices. Its expertise lies in delivering scientific content across the product lifecycle with a focus on science, innovation, and efficiency. The company specializes in providing impactful medical strategy, custom operational models, content development and dissemination, and promotion of patient inclusion for biopharmaceutical organizations. Cactus Life Sciences’ scalable solutions cater to the challenges encountered in product development, guiding brands, and organizations towards their future objectives. With a client-centric approach, the company prioritizes understanding their evolving needs and technology trends to drive its growth. Cactus Life Sciences is a subsidiary of Cactus Communications (cactusglobal.com/), a leading science communication and technology company.