Product Marketing Manager New Canada Remote; Europe - Remote; US Remote

Job Overview

As the Product Marketing Manager, you will work at the intersection of product, marketing, and sales to orchestrate high-impact GTM launches and sales strategies to support our growing business.

You will focus on shaping our messaging and positioning, supporting revenue-generating sales programs and marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.

Key Responsibilities:

• Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market.
• Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more.
• Launch and drive adoption of features that help teams use Backlight solutions at scale.
• Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, and webinars.

Preferred Qualifications:

• 5+ years of experience in Product Marketing, with a focus on B2B SaaS.
• Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
• Demonstrated ability to learn new products and industries—unafraid to dive into the technical details.