Technical & Design Promotion Specialist

Technical & Design Promotion Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Technical & Design Promotion Manager

Your role and responsibilities

You will be responsible for implementing proactive promotional activities and trainings for the assigned target audience in order to create market demand as well as to be involved in building long-term customer relationships and identifying and developing sales opportunities. Reporting to the Technical and Design Promotion Manager, your skills and technical expertise will contribute to a variety of projects:

1. Presents ABB products and tools to consultants and develops new markets for ABB products.
2. Creates and implements the contact plan regarding the target group (consultants, design institutes, engineering/architect offices, authorities, etc.) to present and explain the technical features and benefits of ABB products to the end user.
3. Implements proactive promotional activities for the customer target group, including technical presentations, demonstrations, seminars, and educational material.
4. Manages and drives education of the target audience by conducting and organizing appropriate training interventions.
5. Ensures efficient marketing activities and strong value propositions to customers by using effective promotional techniques.
6. Communicates details in accordance with ABB offering and strategy.
7. Achieves key takeaway quality and quantitative targets (number of visits, follow-ups, number & type of projects) with the specified target group according to the sales strategy.
8. Builds know-how to develop an in-depth understanding of application areas of the target group.
9. Gathers information from the target group to estimate future trends and market movements and to provide input to ABB.
10. Establishes and maintains effective long-term relationships with target group customers to understand their current and future needs and to ensure the customer has a good understanding of the full ABB product/systems/services offering, features, and benefits.
11. Ensures a positive experience for the customer target group throughout the promotion activities.
12. Continues visits to project planners and consultants and shares experiences through technical solutions.
13. Ensures cross-collaboration and continuously develops own and team members’ technical, commercial, design, and behavioral competences and know-how.

Qualifications for the role

• Degree in Electrical, Electrical & Electronics Engineering or equivalent.
• Preferred to have a minimum of 3 years experience in a technical role in a company in a similar field and to have proven experience in Marketing or Sales roles.
• Knowledge of LV and MV products and systems.
• Preferred know-how of the ABB Electrification product portfolio and the organization.
• Knowledge of AutoCAD and familiarity with technical drawings.
• BIM knowledge is preferred.
• Advanced level of English both verbally and in writing.
• Turkish knowledge is a must.
• Flexibility in traveling within the country and Europe.
• Capable of independent work and maintaining contact from a distance with the team and management.
• Consultative problem solving, results-oriented taking into account the solution selling principle and advantages.
• Excellent communication and presentation skills.
• Having a valid driving license, with no obstacles for traveling.

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory