Yield Marketing & Media Solutions Specialist

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation: Yield Marketing & Media Solutions Specialist (Digital & Social)

Responsibilities

Mediacorp, Singapore's leading media company, is seeking a dynamic and results-driven Yield Marketing & Media Solutions Specialist to join our team. This role will focus on optimizing digital and social media advertising solutions while ensuring maximum yield across our platforms.

As a key member of the team, you will work closely with clients and internal stakeholders to deliver innovative marketing solutions that drive engagement, revenue, and brand growth. Your expertise in digital media strategies, data analysis, and yield optimization will help Mediacorp continue to lead the industry in digital advertising.

Key Responsibilities:

• Develop and execute yield management strategies for digital and social media platforms
• Optimize ad inventory and maximize revenue across multiple channels
• Analyze performance data and generate actionable insights to improve campaign outcomes
• Collaborate with cross-functional teams to enhance media solutions for clients
• Stay current with industry trends, ensuring Mediacorp is at the forefront of digital and social media innovation
• Work with internal stakeholders and other business units to ensure that solutions are bundled and brought to market holistically

Qualifications

• Proven experience in yield management, digital marketing, or media solutions
• Strong analytical skills and ability to interpret complex data to drive decisions
• Knowledge of social media platforms and digital advertising ecosystems
• Excellent communication and collaboration skills
• A proactive and creative problem solver with a passion for digital media

Why Mediacorp?

• Work with a leader in the Singapore media industry
• Be part of a forward-thinking team that values innovation
• Competitive salary and growth opportunities

If you're ready to make an impact in the digital media world, apply today to be part of Mediacorp's next chapter of growth and success!