VP, Creative

Your Role:

As our Vice President of Creative, Consumer Financial Services at OCBC, you will be the visionary leader and strategic architect driving the creation and execution of a powerful, consistent brand narrative across all physical and digital touchpoints including branch, digital and ATL channels. You will lead a diverse team of talented creatives and work closely with the Business ensuring seamless integration of brand and campaign messaging across branches, websites, social media platforms, and other digital channels.

Responsibilities:

1. Develop and implement a comprehensive creative vision and strategy aligned with the product or segment that aligns with OCBC's overall business objectives and brand positioning.
2. Spreadhead Regional cost efficiencies by creating key visuals that can be used across our APAC markets.
3. Elevate in-branch experience by implementing fresh and impactful creative elements to create differentiation and adoption.
4. Manage and optimize the bank's social media presence across various platforms.
5. Lead the design and development of digital assets for the bank's digital channels.

Qualifications:

1. 10+ years of experience in a lead designer role within the creative field.
2. Experience with financial services industry or a related B2C environment is an advantage.
3. Proven track record of developing and executing successful creative campaigns across multiple channels.
4. Ability to think big picture but is also a hands-on operator.
5. Strong understanding of digital marketing principles and practices, including social media and video marketing with hands-on experience of channel-based performance.
6. Experience in managing and leading a team of creative professionals.
7. Excellent communication, presentation, and interpersonal skills.
8. Passion for the financial services industry and a deep understanding of customer-centric branding.