Vice President - Singapore - PEOPLE PROFILERS (SERVICES) PTE. LTD.

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3 days ago

Description

Job Title:

A Product Marketing Manager will drive product direction by collaborating with product, sales, and regional leaders to develop geographical and segment-specific go-to-market (GTM) strategies.

Key Responsibilities:

• Collaborate with cross-functional teams to understand market trends, customer requirements, usage and buying behaviour, and the partner ecosystem.
• Lead analyst relations strategy and interactions with key industry analyst firms.
• Educate the market about core technical value offerings through various collateral such as demos, white papers, workshops, presentations, and technical blogs.
• Develop and activate core use case messaging and positioning.
• Provide input and strategy into product roadmap, strategy, and pricing based on market research findings, industry analyst interactions, and competitive insights.
• Nurture relationships with key thought leaders, influencers, and strategic customers.

Requirements:

• Technical background or a clear understanding of developer products; familiarity with tools such as HubSpot, Salesforce, Google Data Studio is preferred.
• Possess a deep understanding of user journeys and the lead-to-customer funnel, along with experience in enterprise Software-as-a-Service offerings.
• Demonstrate exceptional content writing, communication, and storytelling skills.
• Highly skilled in data analysis and metrics-driven decision-making.
• Bachelor's degree in computer science, Information Technology, or a related field; an MBA is a plus.