Vice President – Product

Job Responsibilities:

• Drive product direction by collaborating with product, sales, and regional leaders to develop geographical and segment-specific go-to-market (GTM) strategies.
• Understand market trends, customer requirements, usage and buying behaviour, and the partner ecosystem to better identify market opportunities and customer demand for the product offerings.
• Lead the analyst relations strategy and interactions with key industry analyst firms.
• Educate the market about core technical value offerings through various collateral such as demos, white papers, workshops, presentations, and technical blogs, driving engagement with that content.
• Educate sales, product management, and partner channels about the competitive landscape and competitor offerings.
• Collaborate with partner teams to develop solutions that support GTM plays and deliver value to customers.
• Develop and activate core use case messaging and positioning.
• Provide input and strategy into product roadmap, strategy, and pricing based on market research findings, industry analyst interactions, and competitive insights.
• Nurture relationships with key thought leaders, influencers, and strategic customers to increase market awareness of the product.
• Define the team’s strategy, budget, hiring needs, and OKRs to build and measure results.
• Provide input regarding product priorities and goals to Product Management.
• Utilize customer, partner, and competitive research to influence product strategy and drive effective messaging.
• Develop and own product positioning, messaging, and value propositions that differentiate solutions in the marketplace.
• Grow a customer reference program to engage customers and showcase success stories and value realization achieved using the product.
• Create engaging audience-specific content such as case studies, solution briefs, web content, presentations, data sheets, white papers, and sales playbooks for global use.
• Conduct ROI/TCO analysis and create content to help customers build a business case for the product.
• Gather competitive intelligence on key competitors and develop differentiation materials for internal use and external communication.
• Support the team in setting clear goals and key results; ensure these are communicated across the organization with regular progress updates.

Requirements:

• Technical background or a clear understanding of developer products; familiarity with tools such as HubSpot, Salesforce, Google Data Studio, etc., is preferred.
• Possess a deep understanding of user journeys and the lead-to-customer funnel, along with experience in enterprise Software-as-a-Service offerings.
• Demonstrate exceptional content writing, communication, and storytelling skills, with a proven track record.
• Highly skilled in data analysis and metrics-driven decision-making, with strong attention to detail.
• Experience supporting integrated go-to-market motions that include sales, channel partners, strategic alliances, and technology ecosystems.
• Bachelor’s degree in computer science, Information Technology, or a related field; an MBA is a plus.
• Proven track record in building and executing plans while maintaining focus on results in a fast-paced technical environment.
• Ability to coordinate across multiple teams and thrive in a fast-moving startup environment.
• Proven experience working independently with minimal supervision.
• Demonstrated ability to build credibility and deliver results for product teams, sales teams, and customers.
• Outstanding written and verbal communication skills to simplify complex technology concepts into clear communications.
• Use data to measure results and inform decision-making and strategy development.
• Excellent spoken and written English skills.