Vice President, Portfolio Management & Models, Marketing Analytics, Group Business Banking | Si[...]

Vice President, Portfolio Management & Models, Marketing Analytics, Group Business Banking

Company: United Overseas Bank Ltd
Location: Singapore, SG
Posting Date: 28 Feb 2025
Job Type: Permanent
Salary: Competitive

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. Our history spans more than 80 years, guided by our values - Honorable, Enterprising, United and Committed.

About the Department
The Data Analytics and Insights area is responsible for multiple aspects of data management and operations for the firm, including database administration and design, business intelligence, data architecture, data analytics, governance, and quality.

Job Responsibilities

1. Manage regular marketing campaign & report operations, including regular reviews to improve conversion rate and campaign/model effectiveness.
2. Deploy data management & analytics capabilities to support stakeholders from portfolio management, product, sales, and marketing across the customer lifecycle:
3. Develop actionable predictive models using statistical/data science techniques such as regression, gradient boosted trees, network analytics, neural networks, natural language processing, computer vision, etc.
4. Work with Data & System team to improve existing data management and processing pipelines.
5. Work with BB's ecosystem/partnership team to increase monetization of partner/platform data and actively source for new data sources/revenue streams.

Job Requirements

1. 8-15 years of experience for undergraduate degree, preferably in a quantitative program such as Business Analytics, Data Science, Statistics, Computer Science, Sociology, Bioinformatics, etc.
2. Experience with retail/SME marketing analytics role within a bank, fintech, or consulting environment is preferred but not required.
3. Strong data science, programming, and technology skills:
4. Proficient in SQL for data management and manipulation.
5. Proficient in SAS for data management and modeling.
6. Advantageous if proficient in Python for data science.
7. Advantageous if you understand the Hadoop ecosystem for data management.
8. Familiarity with Adobe Marketing platform for online and offline marketing campaign management and reporting.

Be a part of UOB Family
UOB is an equal opportunity employer. All employment decisions at UOB are based on business needs, job requirements, and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

Competencies

1. Strategise
2. Engage
3. Execute
4. Develop
5. Skills
6. Experience