Vice President, Brand & Marketing

Vice President, Brand & Marketing, CNBC International

• Full-time
• Business Segment: CNBC

CNBC INTERNATIONAL

CNBC is the world’s number one business and financial news network. Its mission is to help the influential and aspirational make astute decisions to get ahead by providing live market updates, breaking news, in-depth analysis and exclusive interviews.

CNBC’s vast portfolio includes CNBC.com, the online destination for global business; CNBC PRO, the network’s premium subscription service that provides real-time global market data and market analysis, as well as a growing slate of live events where consumers can experience CNBC’s award-winning journalism, live.

With headquarters in New Jersey, London, Singapore, and Abu Dhabi, CNBC provides a truly global 24-hour business briefing for senior business leaders, the financial community and those with assets to invest or protect. Today the channel is available in more than 392 million homes worldwide. CNBC also boasts a growing audience across its social media and digital video platforms.

The Vice President of Brand & Marketing leads the brand marketing for CNBC internationally, ensuring the brand is positioned for growth with our audience and distribution partners across multiple countries and regions. The role is responsible for coming up with holistic marketing plans for the quarter and the year, collating and organizing brand marketing assets including on-air promos, signage and digital units, ensuring we are using our house inventory to maximum effect and working with partners on barter opportunities. In addition, he/she is tasked with measuring the performance metrics of the overall brand and the performance of individual campaigns. The Vice President will also liaise with the SVP of Communications for CNBC in the US and the SVP and CMO for NBC News Group in the US.

KEY RESPONSIBILITIES

• Works closely with the President & Managing Director to come up with a strategic marketing plan for CNBC International including the brand positioning, key audience targets and key brand health metrics.
• Working on annual and quarterly marketing plans including defining the key priorities by working with stakeholders.
• Works with content teams on developing new show brands or sub-brands and ensuring a cohesive brand architecture that ladders up to overarching strategic goals.
• Ensuring the deployment of existing brand assets and the development of additional marketing assets including on-air promos, digital units, decks etc.
• Works with partners to establish strong barter relationships and new agreements to extend the brand via partner opportunities.
• Works with distribution partners to ensure CNBC priorities and new shows get adequate opportunities for promotion on AVOD and SVOD services and on MVPD home screens.
• Partners with CNBC International’s Leadership team to ensure internal and external communications activities and marketing partnerships are maximized to their full potential.
• Collaborates with peers based in the United States to ensure global consistency of message and partners with colleagues in News & Programming, Global Ad Sales and other departments to develop and grow deep brand partnerships.
• Partners with Global Ad Sales team to ensure they are aligned and have visibility to CNBC’s international product.
• Works with CNBC’s International and Domestic Events team to define the communications and marketing plans for CNBC owned events.
• Oversees and leads CNBC’s brand activation at key events including the World Economic Forum, Davos.

Required Qualifications:

• Significant experience in managing a consumer brand including brand positioning, audience research and measuring brand metrics.
• Proven experience in growing an established brand and making it relevant in a changing landscape.
• Experience in the media space around marketing of shows, TV services, building of news brands etc.
• Experience running a lean team of marketing and comms professionals to have outsize returns on marketing plans.

Desired Characteristics:

• Experience with scheduling, programming of inventory and assets and driving tune-in to linear TV.
• Experience of promoting VOD and linear consumption on 3rd party distribution platforms.
• Experience in running digital funnels including conversion to DTC or subscription products.
• Excellent knowledge of the media space including how content consumption is changing and what drives audience demand.
• Excellent verbal and presentation skills with strong writing ability and excellent attention to detail.
• Ability to navigate a complex, matrixed global organization and develop effective working relationships with Senior Leaders.
• Capable negotiator with influencing skills, at ease with C-Suite executives and Senior Leaders.
• Ability to juggle multiple priorities, balancing the strategic with the practical.
• Willingness to travel.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.