Trade Marketing Manager (E-Commerce)

We are seeking a Trade Marketing Manager (E-Commerce) for our client, an international FMCG Brand. This role requires a highly entrepreneurial mindset and the ability to devise innovative, customized strategies in the digital channel. If you are a proactive & self-directed learner who thrives in a fast-paced &results-driven environment, this will be the role just for you!

Responsibilities:

• Act as the focal point for customer-focused channel marketing programs aligned with brand strategies and trade budgets.
• Define, develop, and execute channel strategies and programs in collaboration with Brand and Sales teams.
• Utilize consumer, customer, and category insights to create effective trade marketing initiatives.
• Ensure brand consistency and visibility across channels.
• Oversee all trade marketing activities, ensuring seamless execution within timelines and budgets.
• Coordinate and implement marketing materials (e.g., on-site visibility, sales refreshers, promotions).
• Monitor promotion performance across different channel segments.
• Conduct post-campaign evaluations, identifying ways to improve efficiency and effectiveness.
• Measure and analyze ROI for all marketing activities.

Requirements:

• Degree in Business Management or Marketing related field with at least 7 years of relevant working experience
• Strong understanding of business fundamentals, sales strategies, and trade marketing principles.
• Deep knowledge of industry trends, competitor movements, and customer business models.
• Proven ability to analyze operations, reengineer processes, and implement policy improvements.
• Excellent communication and stakeholder management skills.
• High energy, sense of urgency, and strong execution capabilities.