Trade Marketing Manager

Summary:

The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies that drive brand visibility and sales within e-commerce channels.

Responsibilities:

1. Develop and execute e-commerce trade marketing plans to support brand growth and drive online sales across e-commerce platforms.
2. Collaborate with internal teams, including Sales and Digital Marketing, to align brand management’s overall strategies and business objectives.
3. Design and implement online promotions, digital advertising, and exclusive offers to increase product visibility and conversions.
4. Coordinate with online retail partners to execute joint promotional campaigns and in-store activations (on their online store).
5. Analyze e-commerce performance data to track the effectiveness of trade marketing initiatives and adjust strategies accordingly.
6. Develop and manage budgets for e-commerce trade marketing initiatives, ensuring a strong return on investment.
7. Stay informed on the latest e-commerce trends, digital marketing strategies, and platform-specific best practices to keep the brand competitive.

Requirements:

1. Knowledge and understanding of the FMCG industry, customers’ value chain and business practices to exploit all available business opportunities.
2. Strong understanding of SEO, SEM, and performance metrics within the e-commerce space.
3. Excellent project management, organizational, and multitasking skills.
4. Creative thinker with an analytical mindset and ability to translate data into actionable insights.