Trade Marketing Manager

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Job Overview

The Trade Marketing Manager works in the Channel & Customer Marketing Department, reports to the General Manager, and closely collaborates with the CCM Asia Partnership team.

The mission of the role is to build the brand through the development and implementation of strategies and actions across the On Trade and Off Trade Channel, in relation to the brands of the reference categories, with particular focus on the development of the main levers that make up the Trade Marketing Mix in the point of sale:

• Visibility/Brand Building
• Consumer engagement
• Outlet/Bartender engagement (On Premise)
• Development of sell-out support actions

Key Responsibilities & Activities

• He/she is the owner of Brand Building at the point of sale. To this end, he develops the trade marketing plan in harmony with the strategic objectives of the reference categories (Brand Plan), deciding on the channels the various levers of the trade marketing mix, differentiating them by channel, customer, and point of sale, with the ultimate goal of enhancing Brand Building, visibility, consumer/shopper and bartender engagement at the point of sale.
• Develops yearly channel plan in collaboration with the commercial team, focusing on brand building actions granting the perfect store model and its levers according to the channel specificities for On & Off Trade Premises.
• He/she actively interfaces with Brand Managers to deploy marketing objectives into channel plans.
• Stipulates outlet trade agreements (activation in terms of assortment, pouring, visibility, drink list activation, trade and engagement activities) with the different types of Ho.Re.Ca. customers according to Company guidelines with assistance of Sales Force interface.
• Responsible for the A&P budget assigned for the different channels On & Off, for its allocation, management, and monitoring, for the definition and development of the individual actions of the annual Channel & Customer Marketing plan.
• Analyses and consults data on the On Trade and Off Trade market (Data Warehouse, IRI, etc.) and uses tools and software (Sales force, SAP, etc.) to carry out consumer trend analysis, store visibility, store sales, and performance monitoring of sales and distribution data of the target brands.
• Identifies and shares with Sales insights & opportunities for business development by customer and type of outlet.
• The preparation and periodic presentation of analyses on the performance of managed brands and the results of the activation of all levers of the trade marketing mix (Brand Review).
• Identification, development, and management of operational flows in the realization of the various materials (POS visibility, gadgets, bar items, gift pack, floor stands, etc.), linked to the various activities planned within the trade marketing plan (Brand focused Events, Educational, Kits, etc.).
• Jointly with Sales, is responsible for identifying key outlets and venues where to build close partnerships and brand building activities, leads and supports Sales in the negotiation of key projects, providing support in terms of trade agreements, brand building activities, visibility, etc.
• Capturing post evaluations for each activation, measuring ROI for overall A&P investments.

Key Relationships
Internal: General Manager, Marketing & CCM Director, CCM Asia Managers On & off, Brand Manager, Media & PR Manager, Sales Rep/Account On Trade, Customer Service, Finance, Brand ambassador.
External: BTL Agencies; Direct and Indirect Customers (wholesalers, On Trade and Off Trade outlets and Chains).

Pre-requisites

• Minimum 7 years trade marketing experience.
• Relevant experience in FMCG; experience in the Spirits/Beverage industry is advantageous.
• University Degree in Marketing or Business.

Key competences & traits

• Ability to work in a fast-paced environment.
• Passion for the spirits industry.
• Ability to interact and liaise effectively with different stakeholders.
• Influencing and relationship building skills.
• Excellent communication skills.
• Self-motivated individual, KPIs and target driven.
• Pragmatic/hands-on approach/proactive.
• Strong team-worker.
• Fluent in English and Proficient in Microsoft Office Suite.
• Customer relationship management.
• Consumer understanding and Market research literate.
• Ability to work autonomously and manage priorities.
• Strong presentation and project management skills.
• International mindset and familiar with cross-cultural issues.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge, and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.