Trade Marketing Executive

Trade Marketing, Senior Executive will play a key part in developing and executing successful trade marketing programs that drive our product sales and brand awareness for our products through company-owned retail stores, open-market touch points and superstores (i.e Courts, Best Denki, Populars etc)

Responsibilities:

• Develop and implement trade marketing programs to achieve sales targets
• Collaborate with sales and marketing teams to align trade activities with overall brand and product strategy
• Conduct competitor analysis specifically for mobile plan offerings and promotions
• Plan and deliver product training on new/ updated plans to internal staff and external resellers/partners
• Identify, source, and collaborate with new partners/resellers to showcase our brand and sell mobile plans
• Track and analyze the effectiveness of trade marketing initiatives, providing recommendations for optimization
• Manage relationships with key retail partners and potential new collaborators
• Manage the trade marketing budget effectively
• Support ad-hoc marketing administrative tasks and special projects whenever required

Key Actions for New Mobile Plan Launch:

1. POSM Deployment: Execute point-of-sales materials deployment across islandwide (e.g., pull-up banners, flyers, etc.) for the new mobile plan
2. POSM Inventory Management: Replenish POSM stock for the new mobile plan whenever required
3. Roadshow Management: Plan and run periodic roadshows to promote the new mobile plan (whenever required).
4. Training: Conduct product training on the new mobile plan for staff and resellers/partners
5. Collaboration: Source for new partnerships/resellers to showcase the new mobile plan.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (preferred)
• At least 5 years of experience in trade marketing, retail / channel sales or a similar role in the Telecommunication Industry
• Strong understanding of retail channels and POS execution for service-based products
• Experience in conducting competitor analysis for service offerings
• Ability to develop and deliver effective training programs on onboarding products/services
• Experience in identifying and establishing new partnerships
• Excellent planning, organizational, and execution skills
• Excellent communication and interpersonal skills
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Excellent communication, interpersonal, and organizational skill
• Analytical and problem-solving abilities
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)