TikTok Shop - Paid Social Media Specialist, TikTok Ads (Global E-Commerce)

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive, which is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy.

To us, every challenge, no matter how difficult, is an opportunity to learn, innovate, and grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve.

About The Team

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space among leading Internet companies. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.

We are looking for passionate and talented people to join our product and operations team to build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and brands.

Your Responsibilities:

• Responsible for the implementation, management, and reporting of TikTok ads for Global E-commerce Business across SEA markets.
• Monitor, track, and evaluate campaign performance analytics based on key metrics, and support teams to improve investment efficiency with deep platform & audience insights.
• Develop audience targeting strategies for both prospecting, look-alike, and remarketing via paid social ads.
• Work and collaborate with a diverse group of internal cross-functional teams to identify, create, and implement creative ad solutions for TikTok ads grounded on achieving measurable business results.
• Understand marketing objectives and goals of e-commerce campaigns and translate them into channel strategies, actionable steps, and platform setups.

Qualifications

Minimum Qualifications:

• At least 2 years of experience managing campaigns on TikTok biddable ads.
• Verbal and written English communication skills, comfortable working with colleagues overseas.

Preferred Qualifications:

• Deep understanding of TikTok platform and digital landscape across paid social channels; hands-on experiences with ad operations on top digital channels (Meta, Twitter, Google, etc.) is a plus.
• Detail-oriented, with exceptional organizational & operational skills.
• Strong analytical skills and data-driven mindset are preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects