Temporary Executive, SCALE (Academic Programmes Business)

Job Description

The National University of Singapore School of Continuing and Lifelong Education (NUS SCALE) was established to drive the expansion of the University’s lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future.
Through SCALE, working adults (i.e. professionals, managers and executives) who aspire to stay relevant and ahead of competition, companies looking to up-skill/re-skill their workforce, and even youths exploring quality tertiary education options, have access to NUS’ suite of innovative, world-class continuing and lifelong education offerings.
Drawing on unparalleled access to the multi-disciplinary expertise of 16 other NUS Faculties/Schools, SCALE offers youth, executive and professional development/education programmes, part-time and full-time degree programmes, as well as modular courses that may be taken singly or stacked towards certificates/diplomas/degrees that meet the lifelong learning needs of individuals. All programmes are designed and developed in consultation with the industry to ensure relevance and currency.

About the Role

To augment manpower resources in NUS SCALE, a suitably qualified candidate is being sought to join the APB Unit.
Reporting to the Associate Director, APB, the incumbent shall support marketing activities to promote NUS PGC programmes in Singapore as well as overseas, the NUS BTech and BIT degree programmes, as well as the Advance at NUS pathway.
This role is offered on a 6-month fixed-term contract basis.

Key Duties and Responsibilities:

1. Assist in managing social media and digital marketing campaigns (e.g. liaising with appointed vendors, scheduling and publishing social media posts, as well as monitoring, tracking and reporting campaign performance).
2. Assist in managing emailer campaigns (e.g. preparing mailing lists, conducting test email blasts, working with relevant parties to troubleshoot email issues, managing the actual email blasts, and reporting campaign performance).
3. Support organisation and management of webinars and online events (e.g. setting up virtual events on Zoom or Microsoft Teams, creating registration forms and links, preparing pre-event briefing slides, sending pre-event reminder emails, facilitating the event, and sending post-event emails).
4. Work closely with relevant colleagues to support the production of marketing collaterals (e.g. identifying, contacting and vetting students/graduates/faculty as candidates to be featured, brainstorming on possible story angles, supporting the adaptation of artworks for use in various media).
5. Assist in procurement procedures to support the Sub-Unit’s activities (e.g. source for vendor(s) and quotation(s), assist in preparing briefs, managing procurement processes, and handling invoices).
6. Manage the inventory of corporate premiums and marketing collaterals, including monitoring stock levels and managing the production and/or replenishment of stock.
7. Provide marketing intelligence support by performing data-entry and database management of leads collected from marketing campaigns and events, as well as offering data-mining support to build up the marketing database.
8. Provide administrative & operational support.

Requirements:

Academic & Professional Certification

• At least a good Bachelor’s Degree in any discipline from a reputable university.
• Information-technology-savvy and proficient in MS Office applications.

Experience & Attributes

• At least three years of relevant working experience, preferably in the higher education sector.
• Good knowledge of social media and digital marketing best practices, and customer relationship management systems.
• Previous experience with data management advantageous.
• Excellent interpersonal, communication (verbal & written) and presentation skills.
• Result-driven, self-motivated and highly disciplined.
• Strong project management skills, meticulous with an eye for detail.
• Driven self-starter and a strong team player, able to work collaboratively with various stakeholders to achieve desired outcomes in a complex, fast-paced and ambiguous environment.