SVP, Media & Content Specialist - DBS Foundation, Group Strategic Marketing & Communications | [...]

SVP, Media & Content Specialist - DBS Foundation, Group Strategic Marketing & Communications

Business Function:
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose:
The DBS Foundation, established in 2014, has been championing social entrepreneurship for a decade and since Covid, it also began to support various community programmes. Going forward, with a commitment to give back up to SGD 1 billion in the next 10 years to improve lives and livelihoods of underprivileged segments, the Foundation will focus specifically on providing daily needs for the less fortunate and improving financial literacy and inclusion levels of vulnerable segments across Asia. We are seeking purpose-driven visionary leaders and social change agents to join the team supporting the DBS Foundation. The incumbent(s) will play a pivotal role in building the DBS Foundation brand. There will be particular emphasis on raising awareness of what DBS Foundation stands for; the issues it is focused on addressing; and the work it does in the community, across media/ PR, content marketing and paid content, with a focus on earned media. If you are passionate about social impact, possess purpose-driven leadership skills and are eager to deliver meaningful outcomes, we encourage you to pursue this opportunity.

Responsibilities:

• Proactively profile the DBS Foundation, including spotlighting issues in society (e.g., poverty, ageing populations) that it is focused on, and the work it is doing to address these issues. This can be done in various ways, including PR / media, paid content partnerships, events/ dialogue sessions, etc.
• Position DBS Foundation as a thought leader on the societal causes it champions.
• Work with government/ partners to spark conversations and galvanise interest/ awareness and engagement. This may include working with digital communities.
• Provide strategic counsel to DBS Foundation spokespeople, including supporting them on speaking engagements and thought pieces.
• Issues management.
• Work in close collaboration with internal partners of DBS Bank and the external social impact ecosystem.

Requirements:

• Bachelor Degree with a minimum of 15 years of experience in a communications / media relations role. Applicants with experience from the business/ social / philanthropic sector will be prioritised.
• Strong communication skills including storytelling and writing skills.
• Keen understanding of media as well as social media workings and landscape.
• Excellent relationship-building and communication skills, with the ability to engage a diverse range of stakeholders.
• Demonstrated leadership abilities, with a track record of fostering a culture of collaboration.
• Commitment to the mission and values of the DBS Foundation & DBS Bank, with a passion for driving sustainable positive social change.

Apply Now:
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.