Specialist (Corporate Communication and Public Relations)

Responsibilities

• Be the Brand custodian of PSB Academy and its partners/joint ventures locally and regionally.
• Lead the execution of local and regional communications strategies and Public Relations efforts to grow media share of voice in both traditional and new media.
• Build and manage media relationships with key news media as relevant influencers/KOLs.
• Work with and manage relationships with Public Relations agency and other vendors/partners to ensure positive outcomes aligned to communications objectives.
• Review all communications (visuals and copies) to ensure content compliance and accuracy.
• Own and update Brand Guide and ensure compliance to all marketing initiatives.
• Develop and execute corporate communications to both internal and external stakeholders.
• Co-manage social media content and content calendar, including coordination with other key stakeholders of social media assets.
• Stay up to date with the latest Public Relations and social media best practices and technologies.
• Manage social listening, provide timely response and course of action where necessary.
• Assist in maintaining and updating contents on Website and other owned assets where applicable/appropriate.
• Update and implement work processes and policies in Marketing and Corporate Communications.
• Perform other ad-hoc duties within Marketing such as support for events.

Others

• Any other ad-hoc duties as required by the company from time to time.

Requirements

• Degree in Marketing, Public Relations, Journalism or relevant field.
• At least 5 years of related Brand, Communications, Public Relations, Social Media and Content Management experience.
• Creative thinking and curiosity to push new angles.
• Excellent written & verbal communication skills.
• Fluent in English.
• Strong knowledge in Microsoft applications, especially Excel.
• Basic knowledge in design tools such as Photoshop and AI is advantageous.
• Experience with tools such as HubSpot and any social listening tools is advantageous.
• Able to multitask with good time and project management skills.
• Good analytical and problem-solving skills.
• Great interpersonal and communication skills.
• Team player who can work independently.
• Experience in the Education/Service industry or Public Relations/Digital Agency is preferred.