Social Media Marketing Specialist

About Us

Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, eBags, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Responsibilities

JOB DESCRIPTION

Content Creation

1. Utilize social media marketing tools to build and maintain the brand presence for American Tourister and Lipault Paris on Instagram, TikTok and other social media platforms.
2. Develop and manage editorial calendars and syndication schedules.
3. Design, generate, edit, publish, and share visually appealing daily content to foster meaningful connections and drive community engagement.
4. Align with and stay updated on the marketing directives and initiatives of the brands and company.

Community Management

1. Moderate user-generated content following community guidelines.
2. Provide weekly reports on social media engagements within the community.
3. Monitor the success of the community and social media activities in alignment with the overall marketing strategy.

Other Responsibilities

1. Contribute to the growth of the fanbase for American Tourister and Lipault Paris brands by implementing strategies that drive community engagement and increase followers.
2. Work towards driving conversions on social media platforms through innovative content and strategic initiatives.
3. Collaborate with internal stakeholders to relay customer feedback insights gained from online conversations.
4. Stay abreast of the latest social media tools, trends, and technologies, informing management of relevant changes.

Requirements

1. Previous experience as a Social Media Specialist.
2. Cutting-edge interest in social media with a keen awareness of its evolving landscape.
3. Design-savvy with skills in Photoshop, Illustrator and other visual/video software platforms.
4. Ability to analyse data, identify trends, and make actionable decisions.
5. High attention to detail, excellent grammar, and communication skills.
6. Solid understanding of digital media principles (SEO/SEM, paid media, Google Analytics).
7. Outstanding organizational skills, ability to handle multiple projects concurrently, and meet deadlines.
8. Proficient in various tools (reporting, listening, publishing, Meta, TikTok and Google advertising platforms).

About The Team

Why you'll love working here:

1. Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
2. Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
3. Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What We Value

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.