Social Media Marketing Manager

Founded in 2000, COL Group Co., Ltd (stock code: 300364) is China's leading IP and digital content provider, with literature IP and platforms covering over 5.1 million digital content resources and 4.4 million online authors.

As part of the organization's mission of 'Better content, better life', COL is actively involved with content production including audio books, animation, drama series, film and merchandise. With offices in China, the US, and Japan, the Singapore office focuses on International IP development, license franchising, commercialization, content distribution, and investments into technology innovations such as Web 3, blockchain, digital collectibles, AI, and the metaverse.

The Singapore office is looking for creative, industrious, ambitious team members with a global mindset to embark on the exciting journey to become a global leader in digital content.

Job Title: Social Media Manager

The Social Media Manager will play a pivotal role in enhancing our brand’s global online presence, engaging with our audiences, and fostering a positive community around our brands or products. Their responsibilities include developing and implementing social media strategies, managing content creation and distribution across various online platforms. Additionally, they are tasked with actively engaging our online community to build brand loyalty, drive awareness, and ultimately generate sales and revenue for the company.

Overall Responsibilities:

• Develop and execute comprehensive social media strategies to drive brand awareness and conversions.
• Create compelling and shareable content, manage, and maintain the company’s presence on various social media platforms.
• Schedule and publish content across social media channels.
• Stay abreast of industry trends and social media best practices to optimize strategies.
• Build relationships and engage with KOLs/social media influencers for online campaigns.
• Foster a positive and inclusive online community, including active engagement, responding to comments, messages, and mentions.
• Oversee brand positioning, ensuring consistency across all communication channels.
• Maintain brand integrity and standards in all marketing materials.
• Cultivate relationships with media outlets and manage public relations initiatives.
• Oversee digital marketing strategy, including social media, SEO, and online advertising.
• Define KPIs and measure the success (ROI) of every social media campaign.

Requirements and Skills:

• 2-4 years of working experience in social media, marketing, or communications.
• Diploma or degree in Marketing, Communications, Digital Marketing, or a relevant field.
• Demonstrate experience leading and managing social media channels with a successful campaign management track record.
• Excellent written and verbal communication skills in both English and Mandarin.
• Familiarity with digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.
• Strong organizational and planning skills in a fast-paced environment.
• A creative mind with the ability to suggest improvements.
• Ability to work collaboratively in a fast-paced environment.