Social Media Marketing, Content and KOL Management Lead (Mobile Experience)

Social Media Marketing, Content and KOL Management Lead (Mobile Experience)

Position Summary

We’re looking for an experienced social and content leader to oversee our content offering. Working as a member of our wider marketing team, the Social Content role is for someone with extensive social and digital expertise and creative strategic thinking, who can see campaigns through from concept to delivery. The ideal candidate is a mix of relationship leader, creative problem solver, and social strategist who is immersed in social media trends and culture.

This role balances both form and function. The scope would be centered on implementing excellent social campaigns for Samsung and balancing the work with local insights and data.

The candidate should be a relationship builder, energetic, a proactive team player with a can-do approach to the everyday, as well as thrive on delivering creative solutions to business problems. The Social Content will work in close collaboration with the wider Samsung family, agencies, and opinion leaders in Singapore. The candidate must be comfortable working to an agile model and helping the team to implement new processes, frameworks, and best practices to bring social and content to another level across the Samsung MX ecosystem.

Role and Responsibilities

• Demonstrate an inherent understanding of the role social can play in wider brand and digital ecosystems and provide strategic direction that’s single-minded in delivering to key objectives such as Brand love.
• Work in collaboration with other brand strategists, communication strategists, KOL business managers, creatives, and producers to design and deliver truly integrated campaigns.
• Harness social media to deliver against set campaign targets with the goal of delivering against the overall MX business.
• Display a passion for social media and creativity through actively seeking out and showcasing the latest in creativity and innovation.
• Main agency partner on social, content, and KOL management and calendar cadence establishment.
• Key liaison to establish exceptional working relationships and drive collaboration with partner media, digital, social, technology, content agencies, and partners (Pure players, Facebook, Google, TikTok, Spotify, etc. relationships will be critical).
• Work with CDM team to ensure effective segmentation of database for targeted and effective social communication.
• Track conversion rates of initiatives to propose and execute improvement plans.
• Evaluate customer research and market conditions to refine strategies and plans.
• Support social and content strategies that will drive online traffic to the company website and customer engagement.
• Lead and drive both social media and content strategy execution.
• Support the development and implementation of digital marketing plans including media strategy, budget, KPI, and social performance measurement.
• Track, measure, and optimize performance of social media campaigns and constantly calibrate based on data analysis.
• Strong business acumen, analytical, and communication skills.
• Comfortable in a flexible, fluid, and occasionally ambiguous operating environment.
• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization.

Skills and Qualifications

• Degree in Marketing or a related field.
• Minimum 8 years of proven working experience in social, content, and digital marketing.
• Tech-savvy with working knowledge of HTML and Photoshop.
• Strong analytical skills and data-driven thinking.
• Passionate about the science and art of digital marketing.
• Proactive and can-do attitude.
• Commercial awareness to secure buy-in of internal stakeholder partners and external.

#LI-SEAO #LI-Mid-Senior

About Us

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at Samsung Global Newsroom.