Social Media Content Manager

The Social Media/Content Manager is responsible for planning, resourcing, and prioritizing all requests from marketing and business stakeholders. This remit spans across all social media and digital touchpoints.

This role is responsible for creating content and gathering regular audience commentary and analysis to highlight the wide range of offerings and programmes at NTUC Club, for the consumption of social media followers, as well as, to increase exposure and attract new followers.

Brand building is also a key responsibility, working closely with our marketing and communications managers. This is also to be paired with SEO principles to build awareness of our offerings through search engine algorithms as much as word of mouth. Analysis and concepts will focus on themes of macroeconomic headlines, general education, and trading/investing strategies and more. Our means of distribution will stretch beyond our native site and will include posts on social platforms such as Twitter, videos on YouTube and streams on Trading View among other strategic outlets.

Primary duties will include:

• Produce written and video analysis content across Business Units for the consumption through social media.
• Monitor developments in the markets and produce timely, compelling written and video content around those developments utilizing fundamental, technical and sentiment analysis.
• Funnel your own content effectively into various social media platforms with varying requirements on post size and even voice – with an aim to pushing engagement back to our channels and property.
• Support the development of important evergreen and educational content.
• Work with the relevant stakeholders to ensure content meets their needs.
• Attend and contribute to regular social media content planning, as well as meetings with other stakeholders.
• Work with your line manager for specific and appropriate KPIs.
• Run reports to evaluate the effectiveness of content in different social platforms, leveraging those insights to determine useful testing.

Requirements:

• Tertiary education in marketing, mass communications or related.
• Minimum 5 years of experience in a similar role, ideally from an agency.
• Social media expertise required and working within platforms with strong familiarity with main social media platforms such as Facebook, Instagram, Tik Tok and LinkedIn or others within the industry space.
• Experience producing compelling content utilizing fundamental, technical and/or sentiment analysis.
• Knowledge of SEO best practices a plus.
• Detail oriented, organized resourceful and agile with an ability to adapt and problem solve.