Social Media & Content Executive

Job Summary: This role is responsible for developing and executing a strategic social media plan that enhances brand awareness, drives engagement, and supports the company’s marketing and business goals. The ideal candidate will be creative, data-driven, and possess a deep understanding of China's social media platforms and trends, including but not limited to Red (Xiaohongshu), Douyin, Wechat, and Weibo.

KEY OBJECTIVES

1. Content Development & Planning: Develop and implement a comprehensive social media content strategy that aligns with overall marketing objectives and business goals. Create and manage a content calendar that includes a mix of original, curated, user-generated, and KOL content tailored to the platforms.
2. Campaign Execution: Plan and execute social media campaigns that drive brand awareness, engagement, and conversions. Coordinate with marketing teams to develop compelling visuals and copy.
3. Community Management: Monitor and engage with the online community, responding to comments, messages, and reviews in a timely and professional manner across all social media platforms.
4. Analytics and Reporting: Track, analyze, and report on performance metrics using social media analytics and native insights. Use data to inform and optimize future strategies.
5. Trend Monitoring: Stay current with trends, platform updates, and best practices. Identify new opportunities and propose innovative ideas to keep the brand relevant and ahead of the competition.
6. Collaboration: Work closely with cross-functional teams, including content creators, designers, and marketing specialists, to ensure cohesive and integrated marketing efforts.
7. Brand Advocacy: Foster relationships with influencers, brand advocates, and key partners to amplify the brand’s reach and credibility.

Qualifications & Experience

1. Experience: 1-3 years of experience in Chinese social media marketing, with a proven track record of successful strategy development and execution.
2. Skills:
   1. Strong understanding of Chinese social media platforms, tools, and best practices.
   2. Excellent written and verbal communication skills in Chinese and conversational and basic English.
   3. Creative thinking and problem-solving abilities.
   4. Ability to analyze data and derive actionable insights.
   5. Familiarity with social media advertising platforms and tools.
   6. Strong organizational and multitasking skills.
   7. Ability to work collaboratively in a team environment.

Benefits

We offer a competitive package and perks, and we hope our new joiners would "Enjoy the Ride" with us together! A summary of Benefits in Singapore:

1. Enjoy the Ride Pass (Employee Annual Pass) – 6 passes for employee and loved ones per year. Unlimited visits to APAC Merlin attractions.
2. Merlin Magic Pass – 40 tokens for tickets per year, can be used globally.
3. Merlin Hotel Discounted rates.
4. Merlin Retail and Experiences Discounted rates.
5. Employee Assistance Program.
6. Paid Annual Leave.
7. 2 days of Paid Volunteer leave per year.
8. Comprehensive employee health and medical coverage plan.