Social Media Content Creator

We are seeking a creative and trend-savvy Social Media Content Creator to join our marketing team. This role focuses on creating engaging, platform-specific content for TikTok, Instagram, and other social media channels to build brand awareness, foster audience engagement, and drive traffic.

As a Social Media Content Creator, you will take the lead in planning, producing, and optimizing short-form video content, stories, reels, and other multimedia formats. You will be responsible for keeping up with the latest trends, challenges, and features on these platforms, ensuring the brand remains relevant and resonates with our target audience.

You’ll work closely with the social media team and other departments to develop creative campaigns, craft compelling storyboards, and manage content calendars. This role offers an exciting opportunity to showcase your creative flair, storytelling skills, and social media expertise.

Key Responsibilities

Social Media Content Creation

• Produce platform-specific content for TikTok, Instagram Reels, Stories, and Posts, ensuring it aligns with current trends and the brand’s tone.
• Participate in and create content around trending challenges, sounds, and hashtags to maximize visibility.

Storyboarding and Creative Planning

• Conceptualize and create detailed storyboards for short-form video content to guide production.
• Collaborate with designers and videographers to bring creative ideas to life.
• Translate marketing objectives into engaging visual narratives.

Trendspotting and Strategy

• Stay updated on the latest social media trends, tools, and algorithm changes for TikTok and Instagram.
• Analyze competitors and industry leaders to identify successful content strategies.
• Propose and execute creative campaigns that capitalize on emerging trends.

Visual Content Production

• Film, edit, and produce short-form videos optimized for TikTok and Instagram.
• Create eye-catching graphics, animations, and captions using tools like Canva, CapCut, or Adobe Premiere Pro.
• Ensure all content is visually appealing and consistent with brand identity.

Community Engagement

• Monitor comments, messages, and tags on TikTok and Instagram, engaging with followers promptly and authentically.
• Build relationships with influencers and creators to amplify brand presence.

Performance Analysis and Reporting

• Use analytics tools (e.g., TikTok Analytics, Instagram Insights) to track content performance and audience engagement.
• Provide regular reports on content success and recommend improvements based on data insights.
• Experiment with new content formats and strategies based on platform algorithms and audience feedback.

Collaboration

• Work with the marketing team to align social media strategies with overall campaigns.
• Coordinate with external creators, influencers, or agencies for collaborative content.