Social Media Assistant Manager (Maternity Cover)

Social Media Assistant Manager (Maternity Cover)

Summary

Salary: Competitive
Team: Marketing
Location: Singapore - Technology Centre

About Us

Dyson employs over 13,000 people and is present in more than 80 countries. While we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as how we work, sell, and support our owners.

Our SEA Markets team comprises Sales & Marketing teams, along with supporting functions that help drive our local sales and marketing strategies for the SEA region.

About the Role

Role Overview: As an integral member of Dyson's SEA Marketing team, you will own Dyson’s social media presence, leveraging platforms to drive business objectives. You’ll work closely with our Media Category, Digital, PR, Customer Service teams, Regional/Global colleagues, and external partners.

Responsibilities:

• Lead end-to-end social media strategy, from media briefs to creative development, maximizing impact across the marketing funnel.
• Oversee the social media content calendar, creative briefs, and copywriting across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Work with media to align investment and KPIs to inform KOL plans and briefs.
• Manage KOL engagements to drive product advocacy, ensuring effective briefings and content management.
• Use tools to monitor brand health and share of voice.
• Deliver performance reports using social and KOL analytics tools (e.g., Sprinklr).
• Foster customer advocacy through UGC and collaborate with Customer Service on CARE engagement.
• Manage our social content and management agency, talent KOL agencies, and any vendors used to deliver our social strategy.

Accountabilities:

• Build content calendars with Category and media teams to ensure cohesive messaging on all touchpoints and support key business priorities.
• Build POE calendar aligned with Media to ensure TTL consistency in messaging and appropriate marketing budget allocation by channel.
• Manage local agency for content execution.
• Understand local market needs and brief in creative concepts.
• Adapt global social content for SEA markets and participate with the global social community for learnings and best practices.
• Monitor and collaborate with Media to boost high-performing organic content visibility.
• Regularly report on social insights and performance metrics.
• Stay updated on platform capabilities, tools, and content trends.
• Conduct A/B testing to optimize social content, from copy to visuals.
• Support e-commerce Livestream planning and execution.
• Oversee social budgets effectively within guidance.

About You

Skills & Experience:

• 4-6 years in social media and community management.
• Background in Marketing or PR with strong social media strategy experience.
• Data-led approach to the role of Social across Paid – Owned – Earned, complementing creative content skills.
• Confidence with social tools (Sprinklr preferred).
• Livestreaming experience from planning to execution and reporting.
• Strong analytical, creative, and strategic mindset.
• Proven experience managing agencies and external partners.
• Excellent written and verbal communication skills.
• Positive, proactive, and adaptable to change.
• Strong problem-solving and organizational skills.
• Proactive, able to work independently and as part of a fast-paced team environment.
• Calm under pressure.
• Numerically literate for reporting and planning purposes.
• Unafraid to challenge constructively or receive feedback.
• An ability to influence with clear, informed, and logical storytelling.
• Culturally aware, with a keen understanding of the Southeast Asian market.

#LI-PO1
#LI-ONSITE

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds, and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other dimension of diversity.