Social Influencer Marketing Manager

Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with the Global social influencer marketing team and local markets and product teams.

Key Responsibilities:

1. Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC.
2. Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing.
3. Set a solid foundation of infrastructure, processes, governance, and guardrails for influencer marketing in APAC to safeguard the brand.
4. Conduct an influencer campaign, spend, and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer-term APAC influencer strategy.
5. Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.
6. Test and learn the global data-driven influencer marketing approach for a 6-month pilot and consolidate learnings for scaling.
7. Build infrastructure and standardize tooling for APAC.

Key Skills/Knowledge:

1. 5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports, or FMCG industry.
2. Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps.
3. Strong track record of building successful influencer programs that drive impact to brand and business results.
4. Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr, etc.