Social Content & Discovery Lead, International Personal Care

Social Content & Discovery Lead, International Personal Care

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Responsible to accelerate K-C’s social content and social discovery as a competitive advantage and expand impact beyond social.

• Partner with markets to build new capabilities in Content Powerhouse, Content Incubation and Qualification, Platform and Creator partnership, as well as Social Commerce Livestreaming Operation Excellence.
• Develop talent, new way of working, and build a strong content factory team internally within KC and externally with agency partners.
• Standardize success measure framework for social content, strengthen social monitoring, analysis and iteration capabilities.

Role Overview & Primary Accountabilities:

Platform Content Powerhouse

• Uncover platform algorithm and creator reach potential.
• Decode best performing content/format internally and externally, and summarize content strategy.
• Consolidate best performing ideas and assets to facilitate share and reapply.
• Monitor social media and competitor performance to benchmark and stay ahead of the competition.
• Consolidate best practices and facilitate share and re-apply across the organization.

Social Commerce Livestreaming Operation Excellence

• Explore end-to-end operation partners for livestreaming in social commerce to optimize the process.
• Use platform data and insights to continuously test, iterate, and optimize social commerce livestreaming operations for maximum effectiveness.

Creator Identification & Outreach

• Develop a creator strategy and identify and select suitable creators for collaboration.
• Explore different influencer outreach approaches to reach a wider audience.
• Leverage tools to contact creators faster and more efficiently for expansion.

Content Creation and Distribution

• Brainstorm new ideas with local creators and the K-C team to create engaging content.
• Iterate, optimize, and qualify winning ideas.
• Co-create with top creators to produce high-quality content.
• Develop ready-to-use formats for mid-tier creators to scale content creation and distribution.

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Background / Education

• 7-10 years of extensive experience in social content and influencer marketing across various markets – priorities are China, Indonesia, Brazil.
• A proven track record of success in social media marketing. Deep understanding of social platforms, best practices, creator network – priorities are Youtube, Instagram, Tiktok.
• Bachelor’s Degree required; graduate degree preferred.

Skills

• Strategic thought leadership: able to translate business and brand objectives to social priorities and outcomes.
• Goal-oriented: able to define stretching goals, challenge the status quo, build talent and capability, and be highly accountable for outcomes.
• Highly creative: able to create insightful, distinctive, and entertaining content.
• Knowledge of platform algorithms and experience in managing creators.
• Excellent communication skills: both written and verbal, with a proven ability to work cross-functionally in a matrix environment and with external agency partners to deliver results.
• External focus: able to work with external platforms, creators, agencies, find the right resources/capabilities to deliver business goals.
• Strong analytics skills: able to decode best performing content/format, run test & learn experiments, optimization and iteration.
• Experience with social media management tools and analytics platform.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.