SMB Marketing Manager - Japanese Speaking

One of our MNC clients is looking for an SMB Marketing Manager who can handle both the Japan and Asia Pacific region market.

※ This position will be a 12-month contract but there is a possibility of a permanent contract based on performance.

JOB RESPONSIBILITIES

The SMB Marketing Manager for Japan and Southeast Asia will play a crucial role in developing and executing comprehensive marketing strategies tailored for small and medium-sized businesses (SMBs). The role involves creating impactful campaigns, managing cross-functional projects, and driving engagement through various channels, including events, content, and digital media.

You will have exposure and visibility to the client’s Sales, Product, Finance & Market Insights teams as you work with them to create a holistic solution to Marketing problems.

Strategic Development:

• Develop and execute targeted marketing strategies to expand our SMB business in Japan and Southeast Asia.
• Identify key market opportunities and tailor strategies to address the unique needs of SMBs in these regions.

Campaign Management:

• Plan and implement multi-channel marketing campaigns to drive awareness, lead generation, and customer acquisition among SMBs.
• Collaborate with creative teams to produce compelling content, including digital ads, email campaigns, and promotional materials.

Cross-Functional Collaboration:

• Work closely with sales, product, and customer support teams to align marketing efforts with business objectives and customer needs.
• Coordinate with regional teams to ensure consistent messaging and execution across different markets.

Event Planning and Execution:

• Organize and manage events, webinars, and trade shows to engage with SMBs and build brand presence in Japan and Southeast Asia.
• Develop event content and materials that resonate with the target audience and drive participation.

Content Creation and Website Management:

• Create and oversee the production of high-quality content, including case studies, success stories, and web copy.
• Manage and optimize the website to ensure it effectively communicates our value proposition to SMBs and supports lead generation.

Media and Digital Strategy:

• Develop campaigns including digital advertising, social media campaigns, and SEO/SEM strategies.
• Analyze media performance and adjust strategies to maximize ROI and achieve marketing objectives.

Performance Monitoring:

• Track and analyze the performance of marketing activities, providing insights and recommendations for optimization.
• Prepare regular reports on campaign effectiveness and market trends to inform strategic decisions.

Report line: Marketing Director

JOB REQUIREMENTS

• Japanese: Equivalent to JLPT N1 or native-level fluency (for effective communication and coordination with Japanese counterparts and clients).
• 10+ years of experience in either of the following:
  • Marketing, with a focus on SMBs
  • Experience in payments or e-commerce
  • Proven expertise in developing and executing marketing strategies, managing cross-functional projects, and driving results
• Strong understanding of SMB dynamics in Japan and Southeast Asia.
• Experience with event management, content creation, website optimization, and media planning.
• Excellent project management, communication, and analytical skills.
• Ability to work collaboratively across diverse teams and manage multiple priorities.

OTHER INFORMATION

• Working days: Monday - Friday with work from home arrangement (Every Monday and Friday will be WFH).
• Salary Range: 10,000 - 18,000 SGD + VB.
• Insurance: Vision, Medical, Dental, Paid Time Off.
• Interviews: 3-4 rounds.

We regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

JAC Recruitment
1 Raffles Place #42-01, One Raffles Place, Tower 1, Singapore 048616
Tel: 6411 0377
EA Licence No: 90C3026
EA Personnel: R23117850
EA Personnel Name: Nakamura Yuta