Shop Ads Product Manager, Growth

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

Team Introduction

The TikTok Shop Ads Product team builds solutions that help merchants grow their businesses on TikTok by optimizing ad experiences throughout the shopping funnel. These tailored tools enable merchants, brands, and creators to showcase and sell products directly through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab in the TikTok app). TikTok Shop is currently available in Southeast Asia, the United Kingdom, and the United States

Responsibilities:

- Based on the merchant growth , deeply integrate e-commerce products to improve shop sellable and shopads activation rates

- Define and execute a product strategy and roadmap for TikTok Shop ads, managing the entire product lifecycle from concept to post-launch optimization.

- Collaborate with cross-functional teams across engineering, marketing, operations, and demand generation for successful development and implementation.

- Analyze business challenges, identify U.S. market-specific client needs and pain points, and implement strategies for TikTok Shop ad solutions to drive performance.

- Assess product performance and customer feedback to optimize ad solutions and deliver maximum value for merchants and brands.

Qualifications:

Minimum Qualifications:

- BA/BS degree in Computer Science, Electrical Engineering, Mathematics, Statistics, or equivalent experience.

- 5+ years of product management experience, managing products from concept to launch and optimization.

- Ability to influence product management and engineering teams, and work with cross-functional stakeholders.

- Strong communication skills to articulate technical and business concepts to stakeholders at all levels.

- Proven problem-solving skills with the ability to define challenges and implement solutions.

- Fast learner with strong judgment and creative thinking abilities.

- Exceptional organizational and analytical skills in global, cross-functional roles.

Preferred Qualifications:

- 3+ years of experience in performance advertising, particularly in e-commerce or shopping ads.

- Experience in fast-paced environments, particularly in startups or rapidly evolving industries.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.