SEO Specialist

About the role:

We are seeking an experienced SEO specialist to join our growing digital marketing team. In this role, you will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve website visibility for our clients.

The ideal candidate will have 3 - 4 years of hands-on experience in SEO, with a strong track record of delivering measurable results. You should be well-versed in keyword research, on-page optimization, technical SEO, link building, and analytics. Knowledge of the latest SEO trends, algorithm updates, and best practices is essential.

Role & responsibilities:

• Manage & strategize organic search traffic and organic keyword ranking campaigns on the Google search engine.
• Observe & analyze trends in SEO campaigns to regularly provide insightful and actionable data.
• Review and analyze client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking, and web monitoring.
• Present and execute strategies for growth, optimizations, backlinking, and areas of improvement for client campaigns.
• Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
• Assume full ownership of assigned campaigns to ensure the delivery of KPIs.
• Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance.
• Provide updates, alerts, and reports on client campaigns’ performance.
• Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organization.
• Planning and execution of SEO campaigns: backend set-up, on-site optimizations, off-site optimizations, and measuring impact and effectiveness.
• Analyzing market research and industry, competitor case studies, and other various creative marketing techniques based on the research results.
• Keep up-to-date on SEO news and updates, Google’s algorithm updates, and various SEO strategies and recommendations to test and implement them.

Qualifications & skills:

• Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, WordPress, Ahrefs, Screaming Frog, SE Ranking and other SEO platforms are highly desirable.
• Analytical, performance-driven, meticulous with data, strong research, and communication skills.
• Good organizational and time management skills.
• Adaptable, teachable, a problem solver and able to handle multiple priorities.
• Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations, and able to collaborate well within a team.
• Working knowledge of search engine optimization algorithms, best practices or a good understanding of the basics.
• Able to create relevant, engaging and effective content and/or edit for websites, service and program pages, meta page descriptions, blog articles, etc.
• Must be proficient in MS Office and Google, e.g., Excel Sheets, Word Documents & PowerPoint Presentations.
• Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems, e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla) and basic knowledge of HTML, J-SON LD or CSS are preferred.
• At least 3 - 4 years’ experience in SEO or the digital marketing industry.

What's on offer:

• Annual salary review
• Performance bonus
• Various types of leaves
• Healthcare benefits
• Transport claim
• Meal claim
• Birthday voucher
• Alternative work-from-home schedule

This role presents an opportunity for anyone looking to extend his/her experience in the digital industry and simultaneously grow together with our company.

We regret to inform you that only the successful candidate will be notified.