SEO and SEM Specialist

We are seeking a skilled and experienced Google Ads Specialist.

The ideal candidate will have a proven track record of managing effective Google Ads campaigns with a focus on maximizing ROI and driving conversions.

You will be responsible for overseeing our Google advertising strategy, from conception to execution and analysis.

Key Responsibilities:
• Develop, implement, and manage Google Ads campaigns, including search, display, and video ads.

• Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives.

• Analyze campaign performance and adjust strategies to maximize return on ad spend (ROAS).

• Manage a substantial advertising budget effectively, ensuring maximum ROI.

• Monitor and report on campaign results, providing actionable insights and recommendations.

• Stay up-to-date with the latest Google Ads features and best practices.

• Collaborate with other marketing team members to align Google Ads strategies with overall marketing goals.

• Ensure all Google advertising initiatives align with brand messaging and company objectives.

Qualifications:
• Proven work experience as a Google Ads Specialist or similar role
• Solid understanding and experience with Google Ads (including search, display, and YouTube)

• Experience managing $7,000 - $15,000 advertising budget with a focus on delivering 4-5x ROAS

• Strong analytical skills and experience with Google Analytics and other relevant tools.

• Ability to translate complex data into actionable campaign improvements.

• Strong attention to detail and ability to work under tight deadlines
• Strong verbal and written communication skills.

• Education in Marketing or relevant field.

• At least 2 years of professional working experience in Google Ads or PPC advertising