Senior Specialist - Singapore - NTUC FAIRPRICE CO-OPERATIVE LTD

6 days ago

Senior Customer Journey Specialist

We are seeking a highly motivated and customer-centric Senior Customer Journey Specialist to join our team at {company}. In this role, you will be responsible for developing and executing customer journey strategies that drive engagement, retention, and revenue growth.

About the Role:

• Achieve Business Objectives: Develop campaign flows to nudge users from one touchpoint to the next, driving customer engagement and conversion.
• Collaborate with Cross-Functional Teams: Work closely with creative and Martech teams to conceptualise content ideas and actualise them into automated customer journeys and campaigns on Salesforce Marketing Cloud.
• Plan and Execute Campaigns: Take ownership of planning, setting up, and launching daily campaigns across all CRM touchpoints (e.g. Email, Mobile App Push Notifications, SMS channels).
• Analyse Data: Understand commercial business objectives and work with data teams to conduct actionable analyses to uncover opportunities and gaps in the user lifecycle, and identify new areas to grow the Lifecycle campaign portfolio.
• Measure and Optimize: Track, measure, and report on the performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (e.g. campaign triggers, subject lines, sales copy, send timing and frequency).
• Mastery of CRM Platforms: Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications.

Requirements:

• Strong Willingness to Learn: Strong willingness to learn and grow independently.
• Industry Interest: Strong interest in being at the forefront of e-commerce, marketing, and technology.
• Effective Communication: Excellent communication skills.
• Diligent Execution: Diligent in execution and able to think critically.
• Data Analysis: Able to handle data and relate them to qualitative aspects of work.
• Tech Skills: Proficiency in HTML, Excel, SQL is a plus.
• E-commerce Experience: Prior experience in ecommerce is a plus.
• Marketing Cloud Experience: Prior experience in Marketing Cloud platforms (i.e. Salesforce, Oracle) is a plus.

Work Details:

• Location: FairPrice Hub (next to Joo Koon MRT station).

Salary: $60,000 - $80,000 per annum.