Senior Public Relations Manager

Responsibilities:

• Lead the development and implementation of international public relations strategies to support business goals, brand positioning, and market expansion.
• Oversee content development, ensuring that all messaging is culturally sensitive, relevant, and effective across international markets.
• Collaborate with internal and regional teams to maintain and elevate the company’s brand presence, ensuring consistency in messaging and alignment of all PR activities with the company’s vision and values.
• Cultivate and maintain relationships with key media contacts, journalists, influencers, and thought leaders in both English and Chinese-speaking markets.
• Analyze the effectiveness of PR campaigns and activities, preparing reports for senior management with insights and recommendations for future initiatives.
• Proactive in media monitoring and analyzing industry trends, identifying emerging issues and rectifying negative publicity/impact.
• Develop crisis management protocol and lead communications during any PR crises, ensuring clear messaging and a rapid and effective response.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• Minimum 7 years of experience in corporate communications/media relations. Experience in international PR is a must, preferably in a public listed company.
• Fluent in both English and Chinese (both written and verbal) to liaise with international stakeholders.
• Proven track record of executing successful global PR/marketing campaigns.
• Strong network of international media contacts and understanding of global media landscapes and cultural nuances.
• Excellent communicator with the ability to craft compelling content tailored to different markets.
• Strong project management and organizational skills.
• Strategic thinker with good problem-solving and crisis communication skills.
• Resourceful self-starter with the ability to deliver high-quality results in a fast-paced environment.