Senior Programmatic Trader - Malaysia

Founded in 2011, Locala is a location-based advertising platform that leverages consumer insights and machine learning AI to help marketers efficiently plan, buy, and measure multi-location campaigns on a global scale. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry. Locala has 180+ employees and services more than 600 advertisers worldwide. The company has ten offices in the US, Europe, and Asia Pacific. We are seeking motivated and hardworking individuals to join our fun-loving team!

To support our growth, we are seeking a Dynamic Senior Programmatic Trader to join our Malaysian Team

The Role:

• Setup, traffic, and optimize online ad campaigns in Fusio Platform (our proprietary Platform) and other DSP, working with internal teams to receive assets for campaign launches;
• Daily campaign management by optimizing bidding, pacing, performance & margin to ensure KPI delivery;
• Identify relevant audience pools for campaigns and provide recommendations on value;
• Work closely with accounts team to understand goals, address client needs, and communicate results and insights back to clients;
• Work closely with internal development and design teams to provide technical advice on the creative formats and implementation of custom advertising solution;
• Work closely with the headquarter office to consolidate knowledge and best practices within Locala
• Communicate with media owners, publishers and DSP/SSP partners for inventory and cost management (mobile, desktop, CTV/OTT, DOOH)

• Work closely with trading and accounts team in managing APAC campaign trackers and hub
• Analyze campaign and inventory data including processes to provide recommendations in improving efficiency in performance & profitability
• Work closely with external resource teams (trading & design) when required to ensure campaigns are smooth running

Qualifications :

• Bachelor’s degree in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, etc.) preferred. Advanced degree (MA or PhD) desired but not required.
• Expert knowledge of digital programmatic buying with 2-5 years of hands-on experience using demand-side and supply-side platforms;
• Knowledge on DOOH platforms would be a plus (Hivestack, Vistar, Displayce)
• Experience in Campaign Management / Ad Trafficking;
• Experience working with large data sets and understanding of analytic methodologies for data evaluation. Experience with SQL / Platforms such as Tableau an advantage;
• Familiar with local media agencies landscape;
• Comfortable with a start-up mindset, open to facing interesting challenges globally;

About Our Perks:

• Fair and Competitive compensation package (#Succeed)
• A remote work policy (#Care)
• State of the art products (#Invent)
• A vibrant company life: Global retreat (Ibiza 2019, Lisbon 2022), Afterworks, Holiday season party, breakfasts, Wellness week... (#Succeed)
• Our corporate social responsibility (CSR) is an integral part of our culture and global strategy: purchase of refurbished computers, partnerships with Noos and Ecotree, energy efficient offices, donations and engagement with charities and an Global DE&I committee (Diversity, Equity and Inclusion). (#Succeed)

About Our values

• Care: We are fair to all. We act transparently, responsibly and sustainably towards people and the planet.
• Invent: We take risks and put ourselves to the test. Our products are unique and challenge the status quo.
• Succeed: We help you succeed. We set the bar high, work together and commit to delivering an outstanding product and achieve excellence every single day.

At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!