Senior Paid Media manager, APJ Digital Marketing

Senior Paid Media Manager, APJ Digital Marketing

Job ID: 2827960 | Amazon Web Services Singapore Private Limited

The APJ Digital Marketing team is seeking a Senior Paid Media Marketing Manager to join our team. The Senior Paid Media Manager leads integrated media strategy, planning, and buying for AWS in APJ. They obsess over the customer and bring deep expertise in developing audience-led media strategies and translating these into actionable plans, anchored in a deep understanding of the media landscape. In this role, you will define, plan, execute, and measure Paid Media Campaigns (social, display, content syndication etc.) to drive awareness and growth of AWS solutions. They are responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. They work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, breakthrough advertising.

The Senior Paid Media Marketing Manager should be comfortable in making decisions and taking action in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills, and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time.

Key Job Responsibilities

1. Act as a strategic partner between field marketing and agencies to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.
2. Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
3. Contribute to Go to Market Plan narratives that outline audience-led media strategies and present clear and concise recommendations to senior marketing and business leaders.
4. Develop test and learn scenarios to continue to innovate and accelerate media performance.
5. Manage budgets and timelines for media campaigns.
6. Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
7. Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
8. Interface directly with media partners to develop new programs and foster relationships.
9. Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.

BASIC QUALIFICATIONS

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience prioritizing competing priorities in a complex, fast-paced environment

PREFERRED QUALIFICATIONS

• 10+ years of professional non-internship marketing experience
• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

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