Senior Media Manager, Burger King, APAC

Senior Media Manager, Burger King, APAC

Apply locations Corp - Singapore Corporate Office time type Full time posted on Posted 2 Days Ago job requisition id R1713

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

Job overview:

As the Senior Media Manager for Burger King APAC, you will play a pivotal role in the regional APAC marketing team, advising on key media strategies and driving both media effectiveness and efficiencies. You will collaborate with the broader marketing team in APAC and engage with key stakeholders, including media partners and franchisee marketing teams.

Your responsibilities:

Regional Media Leadership:

• Act as the central media expert for the APAC region, partnering with franchise markets to elevate their media strategies and execution.
• Build a consolidated central view of markets’ media investments and opportunities for improvements.
• Provide counsel on media mix, media investments, and optimization across various channels (e.g., digital, TV, OOH, social).
• Build strong relationships with local marketing teams, fostering trust and collaboration.

Strategic Planning and Execution:

• Lead the development of key markets' media strategies during annual planning cycles.
• Develop and educate media frameworks for broader organization.
• Help local teams identify opportunities to drive media effectiveness and ROI.
• Be recognized by franchisees as a media expert consultant.

Performance Tracking and Reporting:

• Develop KPIs to drive and track performance, linking to in-market results.
• Put in place trackers on working media and analyze performance for actionable insights.

Agency and Vendor Coordination:

• Support local markets in managing media agencies and vendor relationships.
• Explore potential global/regional partnerships as needed.

Cross team/functional collaboration & driving Organization Capability:

• Collaborate closely with global teams to ensure media strategies align with brand priorities.
• Lead efforts to train the broader organization, equipping local teams with necessary tools.

Your skills & experience:

• 8+ years of experience in media planning and buying or a related role within a multi-market/regional organization.
• Strong understanding of APAC markets and unique consumer habits.
• Deep expertise in paid media channels (digital, traditional, and emerging platforms).
• Excellent communication, collaboration, and relationship-building skills.
• Data-driven mindset with a focus on performance measurement and optimization.
• Fluent English; knowledge of Japanese, Mandarin or Korean is a plus.

Benefits at all of our global offices are focused on physical, mental and financial wellness, including a comprehensive global paid parental leave program and free telemedicine support.

Restaurant Brands International and its affiliated companies are equal opportunity employers that do not discriminate based on any characteristic protected by law.

Why work here?

Looking for high impact work in a fast-paced environment? Then you have come to the right place.

Get In Touch

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.

About Us

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their core values and community support.