Senior Marketing Manager, Content Distribution

Description:

We are looking for a results-driven Senior/Marketing Manager with a passion for developing and executing effective marketing strategies and enhancing brand identity of Singapore-made programmes. The ideal candidate should have a proven track record of developing comprehensive marketing plans and implementing branding initiatives for Singapore-made programmes in the region.

Responsibilities:

• Develop and implement innovative regional marketing strategies to promote programmes and increase brand awareness.


• Identify key local/overseas programme markets for exhibition booth and to oversee overall branding of booth as well as mapping out promotional plans for programmes in these markets.


• Lead branding initiatives to ensure consistency in messaging, visual identity, and brand positioning with central corporate marketing.


• Manage the creation of marketing collateral, including key visuals, corporate gifts and presentations.


• To oversee the overall branding of website, digital brochures and eDMs to align with regional marketing strategies.

Qualifications

• A degree in Marketing, Business or a relevant discipline.


• Proven experience in senior marketing roles, especially in the media industry with a focus on marketing strategies and branding.


• Excellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.


• Creative mindset with a passion for innovation and continuous improvement.


• Ability to thrive in a dynamic work environment and effectively manage multiple projects simultaneously.


• 8-10 years of related experience in Marketing.