Senior Marketing Manager (APAC PD)

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Position: Senior Marketing Manager (APAC Peritoneal Dialysis)

Type: Permanent

Work Location: Open to Discuss, either Singapore or Any Baxter Office in SEA

Reporting Manager: General Manager ANZ and Marketing Director, APAC

Job Scope: This role will have PD marketing responsibilities across APAC and be the bridge and multiplier between APAC and Global.

PD marketing scope includes i) alignment of PD strategic initiatives across APAC to drive the achievement of commercial objectives alongside Global priorities, ii) ensuring excellence in execution of regional commercial strategy, and iii) supporting new product/service launch and expansion of existing product adoption through cross-functional collaboration with Medical Affairs, Communications, Market Access and country commercial teams.

Job Descriptions:

• Work with global/country marketing teams to understand barriers to adoption, key stakeholders’ pain points and brand perception and ensure APAC voice of customer is considered in Global marketing communications
• Develop overall APAC marketing strategy that aligns country plans and business needs with Global strategic priorities to drive profitable growth
• Collaborate with country and functional partners to ensure consistent planning process regionally for GTM strategies regarding product/service launch and growth initiatives (positioning, messaging, commercial execution etc.)
• Conduct post-launch/initiative analysis with countries to track execution effectiveness and adjust as necessary to achieve expected goals
• Optimize product portfolio offering to enhance profitability & sustainability
• Manage product lifecycle and on-market product management
• Business reviews, financial forecasting and product allocation. Assist monthly reporting
• Identify gaps in marketing toolkits and drive development/customization where necessary
• Identify, establish and promote best practices across the region to enhance marketing competencies within APAC

Qualifications:

• Bachelor or higher degree in Business, Marketing, or related field; background or experiences in Medical or Clinical preferred.
• Minimum 5 years marketing experiences with multi-international companies; medical product sales or clinical marketing experiences preferred.
• Willingness to travel
• Expert marketing competency as Deep customer and patient insight. Good understanding of omnichannel marketing. Launch excellence
• Lifecycle management.
• Data analytics and transform into decision & action.
• Situational adaptability in a matrixed organization & multi-cultural team.
• Action Oriented, Drives results.
• Collaborates: Enterprising collaborator.
• Manage complexity and ambiguity.
• Simplification & Courage: Ability to challenge in country team assumptions and drive for accelerated growth.
• Excellent communication skills & stakeholder management.
• Product development and management expertise with success in software enabled MedDevices.
• Agile methodology experience.