Senior Marketing Executive/ Marketing Executive (EV, Automotive Industry)

About Us:

At BYD Singapore, we're driving the future of sustainable transportation with cutting-edge electric vehicles that combine advanced technology, stylish design, and unmatched performance. As a fast-growing company committed to reducing carbon footprints and revolutionizing the automotive industry, we’re looking for a dynamic Marketing Executive to join our team and help accelerate our brand’s growth.

Role Overview:

We are seeking a passionate and results-driven Marketing Executive to develop and execute comprehensive marketing strategies that elevate our brand, drive customer engagement, and support our sales goals. This role requires a blend of strategic thinking and hands-on execution, with a strong emphasis on digital marketing, market research, and campaign management.

Roles & Responsibilities:

1. Develop and Implement Marketing Strategies: Create and execute marketing plans that align with our business objectives, focusing on increasing brand awareness, generating leads, and driving sales.
2. Digital Marketing Management: Oversee digital marketing campaigns, including social media, email marketing, SEO/SEM, and content creation. Optimize campaigns based on performance data and industry trends.
3. Market Research and Analysis: Conduct thorough market research to understand customer needs, market trends, and competitive landscape. Use insights to inform marketing strategies and improve customer targeting.
4. Content Creation: Develop compelling content for various marketing channels, including website, blogs, social media, and promotional materials. Ensure all content aligns with our brand voice and messaging.
5. Campaign Management: Plan and manage integrated marketing campaigns, including product launches, promotions, and events. Coordinate with cross-functional teams to ensure seamless execution.
6. Brand Management: Maintain and enhance our brand’s reputation through consistent messaging and high-quality customer experiences. Monitor brand perception and address any issues proactively.
7. Performance Tracking: Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and ROI. Prepare regular reports and recommend strategies for improvement.
8. Collaboration and Communication: Work closely with internal teams, including sales, product development, and customer service, to align marketing efforts with company goals. Manage relationships with external agencies and vendors as needed.

Job Requirements:

• Bachelor’s degree in marketing, Business Administration, Communications, or any related field.
• Minimums 3 years of experience in marketing, preferably within the automotive or technology sectors.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques, including social media platforms, SEO/SEM, and analytics.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinking with strong problem-solving abilities and attention to detail.
• Passion for electric vehicles and sustainable technology is highly desirable.
• Good command in Mandarin and English in order to liaise with China HQ colleague.