Senior Marketing Executive (Eatigo)

FUNNOW Group is Greater Southeast Asia's leading lifestyle booking platform, revolutionizing how people access dining, wellness, beauty, and accommodation services. Operating across Taiwan, Singapore, Hong Kong, Malaysia, Thailand, the Philippines, and Japan, we manage four brands—FunNow, Eatigo, Niceday, and SaaS (FUNNOW Manager, TABLEAPP)—and connect over 12,000 merchants with a rapidly growing community of 8 million users.

As we continue to expand throughout Southeast Asia, the region's growth and development opportunities are boundless. Joining the FUNNOW Group means you'll have the chance to contribute to and thrive in an international environment, gaining invaluable experience and impacting the global stage.

Our platform uses AI-powered yield management and digital transformation to help retailers optimize their operations while improving the customer experience. We are dedicated to reshaping leisure time through innovation and providing endless possibilities for our users and team members.

At FUNNOW Group, you'll be part of a vibrant and fast-growing ecosystem where your contributions will shape the future of leisure and entertainment. If you're ready to grow with us and make a real difference, join the FUNNOW team and seize the endless opportunities.

THE POSITION: Senior Marketing Executive

We seek a passionate & experienced marketer to develop & execute strategic marketing plans across digital, social, video & traditional channels. You'll manage campaigns, create content, oversee social media, & build partnerships to drive brand awareness & user growth in Malaysia.

WHAT YOU’LL DO:

• Local Marketing Execution: implement local marketing campaigns across various channels, including digital, social media, print, and events. Ensure consistency in messaging and brand identity.
• Partnership Management: Take ownership of forming and managing regional strategic partnerships with key stakeholders, including restaurants, hospitality partners, and other relevant organizations.
• User Retention: Work with the CRM team to ensure push, email, and in-app campaigns to help drive an increase in existing users and churned users.
• Campaign Analysis: Utilize data-driven insights to assess the effectiveness of marketing campaigns and partnerships. Continuously optimize strategies based on performance metrics and market trends.

WHAT YOU’LL NEED:

• 3-5 years of experience in marketing.
• Degree/Higher Diploma in Communication, Marketing, PR or related disciplines.
• Proven track record of developing and executing successful marketing strategies, particularly in the digital and social media space.
• Strong understanding of the Malaysia market and user base.
• Experience with video marketing is a plus.
• Excellent analytical skills with the ability to interpret marketing data and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders, including managing potential marketing support staff.

Has this role caught your interest? APPLY NOW