Senior Marketing Executive | Automotive industry

Responsibilities:

• Liaise with agencies, vendors, printers, and any other stakeholders.
• Develop and present creative and results-driven marketing campaign proposals tailored to achieve business objectives.
• Create and oversee the production of engaging content, including blogs, social media posts (SMP), in-app notifications, email marketing (eDM), and other digital assets.
• Implement best practices for ASO, including keyword optimization, engaging visuals, and clear app descriptions.
• Develop and execute strategies to expand the user base and foster long-term user loyalty.
• Act as the brand guardian, ensuring all marketing materials and communications reflect the brand's identity, values, and tone.
• Lead initiatives to strengthen brand recognition and positioning in the market.
• Manage the marketing budget effectively, allocating resources to high-impact initiatives.
• Monitor referral performance and implement incentive structures to increase effectiveness.
• Identify and collaborate with influencers to expand reach and build brand credibility.
• Establish and manage strategic partnerships with businesses and organizations to co-market and increase visibility.
• Always exploring opportunities with partners for innovative collaboration.
• Execution of marketing programs from start to finish.

Requirements:

• Diploma/degree in Marketing or relevant qualification.
• Approximately 2 years of related working experience preferably in retail, tech, or mobile app industry.
• Proven expertise in digital marketing, ASO, and campaign management.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Excellent communication and presentation skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media tools).
• Creative thinker with a passion for building impactful brands.
• Knowledge in Photoshop, Illustrator, and video editing software would be an added advantage.

We regret that only shortlisted candidates will be notified.