Senior Marketing Executive

Responsibilities

• Manage development and execution of all digital marketing & sales campaigns, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), social media platforms, website, online-store and EDM.
• Evaluate end-to-end customer experience to identify and execute campaigns that drive customer acquisition, improve customer retention and maximise revenue.
• Provide analysis and reporting on digital projects/campaigns and placements, website traffic, social media impressions and EDM campaigns.
• Plan and develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Monitor and respond to online customers’ enquiries and feedback where necessary.
• Analyse data to develop data-driven strategies in order to deliver top performance and achieve KPI.
• Develop and implement strategies to improve new user acquisition, active user growth, user subscription and recurring revenue growth across all sales and marketing channels.
• Manage digital marketing budget and implement new technologies to enhance brand awareness in the digital space.
• Work closely with the offline team, including other departments, to ensure directions and strategies are aligned.
• Assist in other marketing events and activities, roadshows, etc., when required.

Requirements

• Minimum Diploma in Marketing / Mass Communication / Digital Marketing or any related field.
• Minimum 5 years hands-on experience in a similar role.
• Experienced with social media analytics and optimization techniques, & social media campaigns.
• In-depth knowledge and understanding of digital marketing trends, technologies and social media platforms.
• Innovative and strategic thinking with a strong business acumen and analytical abilities.
• Excellent written, spoken, presentation and hosting skills (in English).
• Ability to read & write in Mandarin will be an added advantage.
• Ability to work in a fast-paced environment.
• Ability to work independently and in a team.
• Having active social media accounts with substantial followers will be an advantage.
• Experience in Adobe Photoshop and Illustrator will be an added advantage.